Crisis Communications

Effectively managing your brand reputation

Crisis communications strategy, planning and management is vital to protecting the reputation of your organization and team. Learn how to manage crisis situations with the right protocol and strategies to effectively communicate during any situation.

How Crisis Communications Can Help Your Business

Reputation Management

Protect your business' reputation from potential harm through crisis communication and media management. Know how to best communicate with key stakeholders, stay ahead and protect your brand.

Strategic Communications

Develop strategic communications and protocols to protect your brand and create purposeful and consistent communications to mitigate potential issues with both internal and external stakeholders.

Protocol

Establish clear and concise protocols to ensure effective and timely management of any crisis situation.

“It is an absolute pleasure to work with the team at Magnolia. They are responsive, friendly, helpful, and highly skilled in PR and communications. Magnolia has been an integral partner for us in helping improve our brand awareness across our markets and have been a seamless extension of our team. They have brought unique ideas to the table, delivered consistent media coverage and enabled us to put forth a strong brand message to our target audience. Using their expertise, we have been successful in positioning Somfy and our spokespeople as leaders in the home automation space and we look forward to their continued support in driving our brand forward.”

Cheryl Grabon

Digital Marketing Manager at Somfy North America

Crisis Communications and Reputation Management

Thoughtful and purposeful crisis communications planning and reputation management will provide your business with a key asset in your marketing arsenal to protect your business and enable you to be prepared for any crisis situation.

What’s included:

We’ll work together to build your digital PR strategy, raise your brand profile, and make meaningful relationships with your customers.

Crisis communications plans
Key message development
Reputation management
Media training
Crisis response management
Media relations management and engagement
Internal and external communications
Online media monitoring

Why people love Magnolia

“We are pleased with Magnolia’s services and happy with this successful partnership. Their collaborative and responsive team is proactive in finding new opportunities for us. We have a niche sector, so sometimes it has been a challenge to create a true understanding of our story and messaging. Still, they have been eager to learn and share that story and have succeeded as much as any general PR/Marketing firm could be expected to.”

"With a clear understanding of our goals and complex product, Magnolia was the obvious choice to become our public relations partner. Placing our full trust in them to develop our social media presence, they have consistently delivered, which significantly reduces the pressure on my team. Whether managing our social advertising, creating compelling graphics to tell our story or connecting with our key stakeholders, they have continually engaged our target audience. Moreover, they continue to show value by consistently providing new and creative ideas to enhance our social efforts. "

"Since partnering with the Magnolia Marketing Communications team, the company has been covered by several high-profile outlets including multiple magazine bylines and podcasts. They have a clear commitment to learning about our business and respective industry."

Frequently asked questions

How can Magnolia assist my organization in preparing for potential crises through effective communication strategies?

Magnolia specializes in proactive crisis communication planning. We work closely with your team to identify potential risks, develop crisis response protocols, and create clear communication strategies. Our goal is to equip your organization with the tools and resources needed to navigate challenging situations seamlessly, minimizing reputational damage and maintaining stakeholder trust.

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In the event of a crisis, how quickly can Magnolia deploy its crisis communication team to assist our organization?

Our crisis communication team is on standby 24/7 to respond swiftly to any emerging crisis your organization may face. Whether it’s a sudden PR issue, negative media coverage, or a social media crisis, Magnolia’s experts are ready to assess the situation, develop a strategic response, and implement communication tactics to address the issue promptly and effectively.

What steps does Magnolia take to manage public perception during a crisis?

Magnolia employs a multi-faceted approach to manage public perception during a crisis. We assess the situation, develop key messaging, and implement communication strategies that prioritize transparency and authenticity. Our team actively monitors public sentiment, engages with stakeholders, and utilizes various communication channels to ensure your organization’s narrative is accurately portrayed, helping to rebuild trust and credibility.

Can Magnolia assist in navigating the aftermath of a crisis and rebuilding our organization's reputation?

Absolutely. Magnolia’s crisis communication services extend beyond immediate response. We work with your organization to assess the aftermath of a crisis, develop reputation rebuilding strategies, and implement long-term communication plans. From stakeholder outreach to targeted media campaigns, our goal is to guide your organization through the recovery process and emerge stronger with a restored positive image.

PR services designed for your business

Magnolia was founded as a digital PR agency to support B2B clients reach goals and uncover new audiences through digital marketing and public relations. Connect
with our team to learn how we can help you grow
business and build your brand online.