Search Engine Optimization

Search Engine Optimization (SEO) Services for the B2B industry

Lead the search engine rankings in your industry with a comprehensive Search Engine Optimization (SEO) program. For B2B companies, building an SEO strategy can be a challenge. Maintaining the lead in search engine rankings takes constant iterating and content refreshes, requiring time and effort that in-house teams simply do not have.

Magnolia’s team of experts leverages SEO to boost quality organic traffic over a long period of time, so you can not only climb the search rankings for your target keywords, but hold the top position. Our team can help you develop your search engine optimization and marketing plan so you can stand out and compete in today’s continuously evolving digital landscape.

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Magnolia’s Comprehensive SEO Program

Whether you are a small business or a leader in your industry, you need a strong SEO strategy in order to secure more leads, conversions and sales. As your digital marketing partner, our ultimate goal is to ensure that you have a solid strategy in place that can be executed with excellence. Our team will work with you to develop an SEO strategy that is fully optimized to promote your key content and messaging. Our SEO services include:

On-page SEO

Our on-page SEO strategy successfully matches multiple SEO elements with your target users’ search intent. We conduct a thorough website audit to discover gaps in your SEO, following which we optimize meta tags, meta descriptions, internal and external links, and schema markup. Our SEO content team creates SEO content that utilizes keywords for your industry and efficiently targets your core audience.

Website Health

A healthy website requires a combination of on-page SEO and technical off-page SEO. Alongside optimizing content on your website, we develop off-page SEO plans that highlight your authority in the industry, build brand reputation, and increase brand visibility for your core audiences. Through our in-depth industry research, backlinking strategies, reporting systems, and data-analysis, we help your web content rise above the noise and rank at the top of search engines.

Keyword & Competitive Research

SEO is driven by the strength of your keyword research. We make keyword refinement a priority, basing our research on users’ search intent and your business objectives. We conduct a thorough analysis of your competitors to uncover opportunities, gaps, and content areas where we can highlight your strengths.

Find the Right Solution For Me

“SureWerx and Magnolia have built a long standing relationship over the years and they are a trusted and valuable extension to our marketing team. Magnolia has proven their expertise by bringing creative digital marketing campaigns that offer in-depth data analysis and integration to our CRM systems for us to make sound business decisions.”

Vice President and General Manager of SureWerx Canada

SEO services designed for today’s business

From major payment and manufacturing businesses, to niche consumer and vertical markets, we help businesses reach goals and exceed revenue targets through strategic SEO services. We are proud of what we have achieved for our clients and continue to put them on top of their A-game.

What’s included:

SEO execution is an art form. With our professional team managing your project, we will guide you through the entire process to ensure all of the key tasks are fully documented and designed to achieve business goals.

SEO auditing
We conduct an in-depth website audit to assess where you are ranking on search engines, the current overall SEO health of your website, technical SEO fixes that might be required, and to determine what issues might be affecting your digital performance.
Competitive analysis
To stand out in the crowd, you need to know the competitive landscape. Magnolia’s team conducts a thorough analysis of the competitors in your industry to find gaps and opportunities to enhance your content with SEO.
Keyword research
Matching your website’s content to users’ search intent is a cornerstone of SEO. We begin every SEO campaign by conducting comprehensive organic keyword research based on your industry, verticals, and target audiences to find which search queries are best aligned to your business goals.
On-page SEO
Content continues to be the most important driver of search engine rankings. We implement a robust on-page SEO program that includes content refinement, schema markups, and page speed enhancements.
Local SEO strategies
It isn’t enough to be seen by the right audience if your content isn’t being found at the right locations. That’s where Magnolia can help with local SEO. We can optimize your Google My Business and create local content and pages to ensure your business is found by your community.
Link building
Search engines continue to give credence to sites that have strong internal linking strategies and high-quality backlinks. Our SEO program ensures your website content is updated with relevant internal links, which we augment with an off-page SEO campaign to earn quality backlinking opportunities.

Why people love Magnolia

"Since Magnolia worked on our website, the visitors and organic traffic have increased significantly. They create relevant content and understand the client's needs. Moreover, the team responds immediately to any queries. "

Juliette Sicotte
Territory Manager, ACR Data Solutions

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"With Magnolia Marketing Communications, the company completed a financing round that raised more than $70 million CAD. The team delivered on time and within budget, proving their professionalism and reliability. Further, they demonstrated excellent communication through virtual meetings and emails."

Business Dev VP, Ekona Power Inc.

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"Magnolia played a significant role in helping us achieve an 22% increase in our social media reach and a 5% improvement on our engagement. These efforts gave us wider visibility and supported our brand awareness efforts to assist in campaigns to recruit both new employees and customers. Their commitment to elevating our brand’s online presence is truly appreciated. Their dedication, creativity, and expertise have helped us to reach new audiences, increase engagement, and ultimately drive more growth and value for our company. They felt like a genuine part of the Wenco family, and not just an external agency."

EVP of Corporate Strategy, Wenco Intl. Mining Systems Ltd.

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Frequently asked questions

How long does it take to see results from Magnolia's SEO services?

The timeline for SEO results can vary based on factors such as the competitiveness of keywords, the current state of your website, and industry dynamics. Magnolia prioritizes a strategic and sustainable approach to SEO, aiming for gradual improvements that deliver long-term benefits. While some changes may lead to immediate enhancements, significant progress typically becomes noticeable within a few months of consistent optimization efforts.

What specific SEO techniques does Magnolia employ to enhance website rankings?

Magnolia utilizes a comprehensive set of SEO techniques to improve website rankings. This includes in-depth keyword research, on-page optimization, technical SEO enhancements, quality content creation, and backlink building. Our approach is data-driven, leveraging analytics to continually refine strategies. We stay abreast of industry best practices and algorithm updates to ensure your website is optimized for search engines effectively.

Can Magnolia's SEO services target specific geographical areas or demographics?

Absolutely. Magnolia’s SEO strategies are adaptable to target specific geographical areas or demographics. Whether you want to enhance local visibility or reach a global audience, we implement geo-targeting techniques, local SEO strategies, and demographic-focused optimizations. This ensures that your website ranks prominently in search results relevant to your target location or audience, maximizing the impact of your digital presence.

Is SEO better than paid advertising?

This question often arises as businesses attempt to allocate their marketing budgets effectively. SEO is a long-term strategy that can provide sustainable growth, while paid advertising offers immediate visibility but requires ongoing investment.

Digital Marketing services designed for your business

Magnolia was founded to support B2B clients reach goals and uncover new audiences through digital marketing, communications, and search engine optimization programs. Connect with our team to learn how we can help you grow business and build your brand online.

Search Engine Optimization