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5 Instagram Reels Ideas for Your B2B Company (Updated for 2025)
B2B Social Media CAN be Exciting Instagram continues to evolve, with algorithm updates now favoring both photos and Reels while prioritizing engagement over follower count.
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Deaglo Delivers AI-Powered White Label Platform For Financial Institutions
FinTech company Deaglo has announced that its foreign exchange (FX) platform is now available as a white-label solution for financial institutions. This AI-powered platform integrates real-time data to optimize FX risk management and hedging strategies, enhancing decision-making and reducing costs. According to CEO Ashley Groves, the platform was developed to...

How Tariffs Impact Digital Marketing Strategies for Canadian B2B Brands
Tariffs—a tax on imported goods and services—often disrupt markets, creating challenges for businesses by driving up costs and reshaping trade dynamics. For Canadian B2B companies, these effects are particularly pronounced, given the country’s biggest trading partner is the one imposing it. Yet, while tariffs create operational obstacles, they can also...

The PR Crystal Ball: Magnolia’s Bold Predictions for 2025
Public Relations Predictions for 2025 At Magnolia, we’ve always got our ear to the ground for the latest trends in PR and marketing, in Vancouver, Canada, and beyond. Be it branding, content, PR, crisis communcications or SEO solutions, we’ve done it all! So when our clients come to us for...

Reaching the Right B2B Audience with Media Buying
Getting the most out of B2B Media Buying Media buying is a core strategy in digital marketing, helping businesses across industries reach specific audiences and amplify brand visibility. Whether for small and medium-sized businesses or large enterprises, a well-planned media buying approach enables companies to place ads on targeted platforms,...

Transforming your personal profile into a client magnet
Transforming your personal profile into a client magnet: Top 3 public relations strategies Growing up in Vancouver, Canada and having worked in Public Relations & Marketing Communications with clients across the world, one thing I have come to realize is that only ‘change’ remains a constant. In the wild world...

What a Human PR Specialist Can Do for a Business That AI Can’t
What a Human PR Specialist Can Do for a Business That AI Can’t I’m a millennial with more than 8 years of experience in the ever-evolving world of marketing & communication who has most recently delved into the whirlpool that is public relations (PR). I’ve ridden the wave of technology...

Looking Forward: What I’ve Learned from Running an Agency for 20 Years
Magnolia Communications began life 20 years ago as Yong & Associates. Since then, we have become one of Vancouver’s premiere full-service PR and marketing agencies. As we celebrate our 20th anniversary, I want to take a moment to reflect on the journey so far, what I’ve learned, and where I...

Content Trends For PR Pros To Look Out For In 2024
How to apply content trends to your PR work when you have just eight seconds to grab the audience’s attention? Studies show that the human attention span is narrowing, with some reports suggesting it could be as short as eight seconds! Regardless of the exact number, it’s clear that PR...

5 Ways Crisis Communications Has Changed in Canada for 2024
5 Ways Crisis Communications Has Changed in Canada for 2024 A crisis can be a terrifying time for a business. Navigating the many unknowns that arise in a crisis is enough to cause panic, but the speed at which negative sentiment spreads online can heavily contribute to a company’s fears...

The Valuable Art of Listening
3 best practices for effective communication The way we communicate as teams and businesses has changed due to the advent of hybrid work. No longer are we walking over to each others’ desks for a quick chat. Effective communication in the current hybrid environment requires purposeful participation, not just when...

Facing the Future with Empathy and Trust
3 ways to pivot content marketing and PR strategies Empathy is a core aspect of humanity. The world has changed dramatically over the last few years. To name just a few, there’s been the adoption of hybrid and remote work, rapidly changing technology, higher cost of living, mass layoffs, and...

How to Build Your Social Media Marketing Strategy: A step-by-step guide
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