*COVER LETTER REQUIRED TO BE CONSIDERED FOR THIS POSITION, WE ARE ONLY CONSIDERING CANDIDATES BASED IN GREATER VANCOUVER AREA OR WILLING TO RELOCATE
We are looking for a high energy, highly adaptable and outgoing personality to plan and execute a variety of public relations client accounts at Magnolia. This individual is results-driven, self-directed with a proactive approach towards work and is a go-getter. The ideal candidate should be highly task oriented, able to juggle tasks coming their way and run with it effectively. They can also be described as a team player with a strong ability to communicate clearly on all tasks and expectations, particularly in the case of short deadlines. As a PR professional with experience in media relations, you have a passion for finding a good story, pitching it and chasing new opportunities. Building media relationships is a must. This person will bring creativity and deliver results as they work with our clients on multiple accounts. The ideal candidate lives and breathes B2B discussions and is not afraid to use their leadership skills to take their accounts to a new level of excellence.
Responsibilities
Public Relations
- Plan and execute PR accounts in a variety of industries
- This role will be client facing; strong written and oral communications is critical
- Conduct media outreach on a daily basis to local, national and international media outlets to secure media opportunities for clients
- Develop and maintain strong media relationships
- Research editorial opportunities for clients, as well as stats and evidence supporting press releases and pitch ideas, articles related to key client topics, reporter bios and publication background, etc.
- Daily media monitoring for news and trends pertinent to specific clients’ businesses
- Compile media lists and editorial calendars as needed
- Create media briefing documents with detailed and insightful notes to prepare clients for interview appointments
- Write relevant and compelling press releases, byline articles and media pitches that include a strong hook
- Brainstorm and devise news angles and campaign ideas to grab media interest
- Step-up to daily tasks of the day and look beyond key responsibilities to establish new skills
- Design comprehensive media reports demonstrating Magnolia gathered integrated communications results
- Effectively develop client and media relationships to support the success of Magnolia’s PR accounts.
Content Creation & Strategic Support
- Support with copywriting and content creation for PR accounts. This includes items such as pitches, bylines, blogs.
- Support with proofing and quality assurance on content development as needed
- Support in the creation of PR strategies for a variety of client accounts
Requirements
- Bachelor’s degree or similar level certificate related to journalism, marketing, public relations and communications desired
- Minimum 3-5 years’ experience in public relations/media relations is required; prior experience working in an agency is an asset
- Experience with media relations in the North American market, including developing media relationships and conducting media outreach to secure placements is required
- Keen interest and working experience in high technology, manufacturing and finance industry are assets
- Experience in writing press releases, pitches and long and short forms writing is a must
- Experience designing presentations through PowerPoint and creating clean, concise documents in Microsoft word is useful
- Detailed eye in proofing and editing documents
- Creative, analytical and personable skills
- Strong oral and written communications skills
- Strong organizational, time management and leadership skills
- Keen interest in keeping up with current events and business issues an asset
- Knowledge and experience using media databases such as Critical Mention are an asset
Job Type: Full-time
Salary: $58,000.00-$65,000.00 per year
Benefits:
- Dental care
- Extended health care
- Paid time off
- Profit sharing
- Vision care
- Wellness program
- Work from home
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus pay
- Commission pay
Ability to commute/relocate:
- Vancouver, BC: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor’s Degree (preferred)
Experience:
- public relations: 3 years (preferred)
Work Location: In person