Digital PR & Communications

Public Relations Programs for Today’s Business

Building your brand demands careful, thoughtful content creation and strategic communications expertise. While developing credibility among your audience demands a deep understanding of today’s media as well as the inner workings of digital channels. At Magnolia, our PR programs are designed to engage customers as part of the first step of the buying journey while ensuring they have a positive first impression of your brand. From news articles and blog posts to broadcast interviews and newspaper features, we blend the best of traditional PR and the digital frontier.

How we can help

From small to medium sized businesses to large scale organizations, we work with business clients to develop a PR plan and build their brand voice. Our public relations team develops the right message to get you noticed in the right digital channels and publications.

Media Relations

As a boutique digital PR marketing agency, we have a unique ability to come up with authentic, human business stories to reach business audiences. From traditional publications to online outlets, our service remains unparalleled.

Story Pitching

We consistently land our clients in top-tier outlets that have a strategic impact on their organization and digital marketing campaigns. From key messaging to story development, we work with you to reach top tier media outlets.

Integrated PR Programs

Whether you need to build your corporate brand awareness over the course of a year or launch a new product, we can help you build a PR program as part of your digital marketing efforts alongside paid advertising and owned media strategies.

“It is an absolute pleasure to work with the team at Magnolia. They are responsive, friendly, helpful, and highly skilled in PR and communications. Magnolia has been an integral partner for us in helping improve our brand awareness across our markets and have been a seamless extension of our team. They have brought unique ideas to the table, delivered consistent media coverage and enabled us to put forth a strong brand message to our target audience. Using their expertise, we have been successful in positioning Somfy and our spokespeople as leaders in the home automation space and we look forward to their continued support in driving our brand forward.”

Cheryl Grabon

Digital Marketing Manager at Somfy North America

Digital PR Solutions

We can help you navigate the world of digital public relations and help you develop a plan that can get you noticed in the right channels. From planning to execution, we operate as your professional team to support all of your public relations and media needs.

What’s included:

We’ll work together to build your digital PR strategy, raise your brand profile, and make meaningful relationships with your customers.

Strategic counsel
Corporate and brand messaging
Digital press release program
Interactive media advisories
Digital media kits
Media list development
Media outreach
Social listening
Digital insights
Speaking opportunities
Off-site SEO strategy
Media training

Why people love Magnolia

"Working with Magnolia, we’ve learned to truly value what a PR agency can accomplish for our business objectives. They work proactively with our team on a daily basis by developing independent and creative story ideas for us and coordinating new media opportunities for us. The team is a seamless extension of our communications team, consistently dedicated to positioning our company as a leading financial services provider."

"With a clear understanding of our goals and complex product, Magnolia was the obvious choice to become our public relations partner. Placing our full trust in them to develop our social media presence, they have consistently delivered, which significantly reduces the pressure on my team. Whether managing our social advertising, creating compelling graphics to tell our story or connecting with our key stakeholders, they have continually engaged our target audience. Moreover, they continue to show value by consistently providing new and creative ideas to enhance our social efforts. "

"Magnolia has become an integral part of our marketing team. From the beginning, they have provided a level of expertise that is unmatched by identifying our challenges, creating action plans, and working diligently to not only achieve results but go above and beyond. Timely, thorough, and reliable - our confidence in Magnolia only continues to increase as they repeatedly set the bar higher and pursue new opportunities for our business."

Frequently asked questions

How does Magnolia's Digital PR and Communications service differ from traditional PR approaches?

Magnolia’s Digital PR and Communications service leverage the power of digital platforms to enhance your brand’s visibility and engagement. Unlike traditional PR, our approach includes strategic online media placements, influencer collaborations, and social media engagement to ensure your brand resonates with a wider audience in the digital landscape.

The formally definition is:
“Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Can Magnolia help in managing online reputation through Digital PR strategies?

Absolutely. Our Digital PR and Communications service includes comprehensive online reputation management. We monitor online conversations, manage online reviews, and strategically engage with your audience on digital platforms. This proactive approach helps build and maintain a positive online reputation, ensuring that your brand is perceived favorably by your target audience.

How does Magnolia integrate data-driven insights into Digital PR campaigns for maximum impact?

Data is at the core of our Digital PR strategy. We utilize data-driven insights to understand your audience, identify trends, and optimize our campaigns for maximum impact. By analyzing metrics and engagement data, we continuously refine our approach, ensuring that your Digital PR campaigns are not only creative but also highly effective in achieving your communication goals.

Can Magnolia's Digital PR and Communications service help in crisis situations and rapid response online?

Absolutely. Magnolia’s Digital PR and Communications service is equipped to handle crisis situations and rapid response online. We have a dedicated team ready to address issues swiftly, manage online crises, and navigate through challenging situations in the digital space. From social media crisis management to online reputation recovery, our experts ensure that your brand’s digital presence remains resilient in the face of challenges.

PR services designed for your business

Magnolia was founded as a digital PR agency to support B2B clients reach goals and uncover new audiences through digital marketing and public relations. Connect with our team to learn how we can help you grow business and build your brand online.