Author name: Magnolia

Magnolia exists to help businesses tell their brand story and ensure that it relates to and resonates with their customers. At Magnolia, we are deeply committed to championing your brand and bolstering your reputation. Whether through digital advertising, PR, or content marketing, we ensure you have a continual, advantageous digital media presence that places you in the forefront of your market in a thought leadership position.

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How will the Bank of Canada’s rate hold impact the housing market?

The Bank of Canada’s decision to hold interest rates on Wednesday could reignite the country’s housing market, experts warn, with one economist saying activity is already starting to tick higher. The central bank elected to hold its key policy rate at five percent on Wednesday, and in a change of tone, said its rate-setting discussions …

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Five Ways to Mine the Untapped Potential of Telecom Retail in 2024

The telecom retail industry today is in a challenging phase, characterized by economic uncertainty, evolving technologies, heightened competition, and market consolidation, along with the continued and relentless demands of customer expectations, attraction, and loyalty. A recent iQmetrix survey, 2023 Trends in Telecom Retail, revealed that the average device upgrade cycle has extended to three years, …

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Greenlines Technology Awarded First-Ever US Patent For Mobility Carbon Credit Generation

Greenlines, a pioneering climate-tech company committed to advancing sustainable Human-based Solutions, is pleased to announce the approval of its landmark patent by the United States Patent and Trademark Office (USPTO) for mobility carbon credit generation. The first of its kind patent opens up an entirely novel intellectual property category within global carbon markets, which offers …

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Key Strategies for SMEs to Fortify Against Cyber Attacks Revealed by Smriti Arya

Generative AI technology is growing in popularity, but are companies following guidelines to regulate its use? GetApp surveyed Quebecers who use generative AI applications to find out their opinions on these tools and how to get the most out of them. While the capabilities of generative AI technology offer considerable possibilities, they also raise some concerns. According …

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When Artificial Intelligence Interferes With HR

More than two-thirds of employees are uncomfortable letting AI handle layoffs. Some employees have ethical concerns about the impact of artificial intelligence on human resources, especially when this concerns layoffs or dismissals. When asked how they would feel if AI was used to determine who to fire, 26% of respondents said they would feel extremely …

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Your Employees Are Wary of Integrating AI into Human Resources

Are you considering adopting software that allows you to improve your human resources management using artificial intelligence? Make sure to appease your employees before deploying this new solution. Indeed, nearly two-thirds of Quebec employees surveyed by the firm Capterra are of the opinion that the use of AI “to make decisions in human resources is …

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Mastering PR Strategies for Brand Building: A Comprehensive Guide for Startups

Did you know that one of the most powerful ways to expand your business is through PR? A strong and consistent PR strategy can be the lifeblood of your business, driving remarkable growth and conversion rates. Yet, effective PR for startups doesn’t happen by chance. The hottest startups making waves in the media don’t have …

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Somfy Announces Zigbee 3.0 Compatibility for New Ecosystem

Did you know that North America is the leading market in smart home penetration? By the end of 2022, 39.2 percent of all households in the region had at least one smart home product or system which equals to 57.5 million smart homes. Somfy is enhancing the connected living environemnt following their announcement to release …

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