SUCCESS STORY
Conexiom
Client Description: The patent-pending Conexiom solution was created by ecmarket, a cloud solutions developer. Conexiom revolutionizes critical sales and accounting business practices by automating manual entry with 100% accuracy. Conexiom effortlessly converts emailed and printed customer purchase orders and supplier invoices into automated sales orders and invoices, enabling companies to focus on driving growth. Conexiom helps organizations across the globe maintain a competitive edge.
Challenge
With substantial revenue growth under their belt, Conexiom was looking to increase their online presence to better interact with current and potential customers, as well as their current and potential partners. They also wished to drive further lead generation by boosting traffic to their website.
While already on social media, Conexiom wanted to use it to its fullest potential and in alignment with their current public relations initiatives. They understood that consistency was key, but lacked the time and expertise required to optimize their social media accounts. Magnolia therefore stepped in, taking on the challenge by creating a customized social media plan to complement their public relations work and maximize Conexiom’s online presence.
Strategies
Social Media Strategy
Develop a strategy that is consistent with Conexiom’s messaging and drives traffic back to the company website.
CEO Linkedin Profile Takeover
Provide strategy and content calendar for Conexiom’s CEO to increase his online presence and interact with industry leaders.
Social Media Promotion
Copywrite, design and coordinate social advertising to promote key content and boost brand awareness.
Results
Even without a physical booth, Moneycorp was able to make the most out of event attendance to not only improve their brand position but also their sales team’s network.
“Magnolia has been a critical strategic partner of ours and influential in helping us establish our brand presence in North America. Their team has supported our spokespeople in developing impactful messages that have helped establish us as thought leaders and market movers in the crowded global payments space.”
Monica Bermudez, Director of Marketing, North America, Moneycorp