CLIENT DESCRIPTION: iQmetrix is the only provider of Interconnected Commerce software solutions for telecom retail with locations in Canada, the U.S., and India. For 25 years, they've been passionate about helping the leading brands in telecom to grow by providing best-in-class software, services, and expertise that enables them to adapt and thrive.
Challenge
With unique product solutions, iQmetrix's target is niche, posing difficulties in understanding the market and creating in-depth stories and messaging. It required Magnolia to constantly refresh its approach that aligned with the brand's niche messaging to achieve top-of-mind recall among its target audience.
Goals
Generate brand awareness in the North American market through earned media placements within the niche telecom industry.
Strategies
Public relations program
Position iQmetrix and its spokespeople as industry thought leaders in the telecom retail and SaaS industries. The program included the development of a comprehensive roadmap, timely pitches and monitoring of industry trends. A customized media list of targeted local, national and North American tier-one and trade media is also delivered in order to secure media placements for iQmetrix.
Awards and Speaking Opportunities
Support in research and recommendations for relevant industry awards and event speaking opportunities. Provide on-ground media support.
Media relations
Development of strong media relationships in order to position iQmetrix as an industry thought leader, boost brand awareness, and make the company a go-to resource for industry commentary.
“We are pleased with Magnolia's services and happy with this successful partnership. Their collaborative and responsive team is proactive in finding new opportunities for us. We have a niche sector, so sometimes it has been a challenge to create a true understanding of our story and messaging. Still, they have been eager to learn and share that story and have succeeded as much as any general PR/Marketing firm could be expected to.”
— Joannah Connoly
Metrics
35+ # of Placements
~3,432,000 Audience Reach
$124,000 Ad Value Equivalency
