Paid Acquisition
Leveraging every part of the funnel to drive performance
Engage your target audience at every stage of the customer journey with paid acquisition campaigns and online advertising. Magnolia’s team of experts use data-driven strategies and a cutting-edge creative process to reach high-value B2B audiences and maximize conversions.
How We Can Help
Businesses have often prioritized earned media, but organic traffic takes time to build. Paid media is a strategy that allows businesses better control over promoting their brand. Magnolia’s team of lead generation experts has the industry knowledge to ensure your brand message is crafted to speak to target audiences on the channels they engage with.
Precise Audience Targeting
Magnolia’s paid media services include developing buyer personas to better identify your audience’s needs, pain points, and decision-making processes. We conduct competitor analysis and define a lead generation strategy with clear messaging that maximises audience engagement.
Create Engaging, Platform-Specific Content
A paid advertising strategy is only as strong as the content you create. At Magnolia, we tailor content for every client’s target audience and we ensure it’s written specifically for each platform. Our paid acquisition messaging targets high-intent users and delivers above-average lead conversion rates.
Immediate Results and Real-Time Data Optimization
The benefit of paid media is that you can achieve rapid visibility on ads. We ensure your brand is seen by the right people at the right time through a robust real-time data optimization process. This includes regular testing and verifying of lead submission workflows, A/B testing ad creatives, messaging, and audience segments.
“SureWerx and Magnolia have built a long standing relationship over the years and they are a trusted and valuable extension to our marketing team. Magnolia has proven their expertise by bringing creative digital marketing campaigns that offer in-depth data analysis and integration to our CRM systems for us to make sound business decisions.”
Vice President and General Manager of SureWerx Canada
We help you drive leads and conversions through online advertising traffic
A lead generation campaign is only as strong as its strategy. We work closely with you to develop buyer personas that target your core audience across the funnel. Through competitor and industry analysis, we create a digital marketing strategy that clearly outlines your brand message, key channels, and content journey. We work end-to-end to enable your brand to reach quality leads that will convert.
What’s included:
We collaborate with our clients to address their paid acquisition needs and build a campaign that boosts their credibility and industry leadership.
- Ad asset creation
- Setup and launching ads across platforms
- Monitor and optimize ad performance
- Media buy recommendations
- Developing or enhancing landing pages
- UI/UX improvements and A/B testing
- Performance tracking
- Testing and verifying lead capture workflows
LinkedIn-focused B2B account-based marketing (ABM) solutions
LinkedIn is an excellent platform for businesses to grow their brand awareness. Magnolia offers LinkedIn-focused B2B account-based marketing (ABM) solutions that combine data-driven insights with personalized content strategies to engage and convert high-value accounts at every stage of the buyer's journey.
Why people love Magnolia
Frequently asked questions
Paid acquisition is a necessary tool in the arsenal of a B2B marketer. It allows for greater control for where and how you share your brand message. You can also target your audiences with more precision on CRM platforms and LinkedIn, ensuring better engagement rates and higher conversions. Magnolia’s lead generation team is well-versed in numerous CRM platforms and regularly achieves higher than average conversion rates.
A combined campaign of organic and paid media helps businesses improve brand awareness in the short-term while your organic content climbs up the search engine rankings. At Magnolia, we understand paid media and organic outreach go hand-in-hand. We can help you boost your SEO efforts with online advertising to rapidly increase your brand visibility. Alongside organic LinkedIn posts, we can create paid advertising campaigns on LinkedIn to enable your content to reach more targeted audiences, while collecting valuable user information for retargeting.
There are numerous metrics that you can use to gain actionable insights about paid acquisition campaigns. The primary metrics to track performance include impressions, reach, click through rate, and conversion rates. To maintain and improve ad spending budgets, you will want to track cost per acquisition (CPA), and return on ad spend (ROAS). At Magnolia, our team of experts can monitor and track lead generation campaigns to regularly update ads and boost performance at the best CPAs.
There are numerous paid acquisition channels, including paid search advertising, Linkedin advertising, affiliate marketing, and traditional advertising, such as television ads, radio ads, or billboards. Choosing the right channel will depend on your target audience, where your competitors are, your budget, and the goals of your campaign. Magnolia can create buyer personas and conduct competitor research to help you narrow down the right channels for your campaign.
Digital Marketing' services designed for your business
Magnolia was founded to support B2B clients reach goals
and uncover new audiences through digital marketing,
communications, and paid media programs.
Connect with our team to learn how we can help you
grow business and build your brand online.