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Email Nurture Program for Better Email Marketing Results

Personalized Email Marketing Services

Nurture your audience through the sales pipeline with impactful customer retention emails. Magnolia’s data-driven email marketing program is tailored to your industry and audience segments so your emails can rise above the noise, attract qualified leads and drive conversions.
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How We Can Help

Achieve higher engagement on every email and better lead conversions with Magnolia’s email nurture program. We deliver targeted, data-driven email campaigns, streamlined workflows, and provide actionable insights to maximize your email campaign performance and strengthen customer relationships.

Detailed Segmentation & Targeting

Your audience deserves a personalized email marketing approach that addresses their pain points and offers them solutions. Magnolia works closely with clients to identify target personas for audience segmentation when building an email nurture campaign. We analyze your competitors and market trends to define the USPs that will make the most impact and align our email marketing strategy with your brand guidelines and business goals.

Conversational, High-impact Content

Make your emails stand out in crowded inboxes through highly-targeted, personalized email content that speaks directly to your audience. Magnolia’s marketing experts work closely with clients to align their needs with the expectations of target audiences. Leave the content creation to us and watch the leads roll in.

Autonomous Marketing Automation

Our CRM integration ensures your customer data is being segmented into targeted email lists so you can send personalized messages that drive conversions. With Magnolia’s team of email marketing experts, your CRM will always have the most accurate information to drive results at the right time and place.

“SureWerx and Magnolia have built a long standing relationship over the years and they are a trusted and valuable extension to our marketing team. Magnolia has proven their expertise by bringing creative digital marketing campaigns that offer in-depth data analysis and integration to our CRM systems for us to make sound business decisions.”

Vice President and General Manager of SureWerx Canada

We blend automation, creative content and analytics to create next-gen email campaigns.

Email marketing has some of the highest ROI of all marketing tactics. But creating an email content strategy that delivers results takes time. Magnolia’s team of experts handle the email marketing process from end-to-end. We develop the strategy, create email content, and build and design emails in your preferred platforms. Our knowledge of campaign tracking and automation tools ensures your emails reach their audience.

What’s included:

We work with you to define your USPs, key messaging frameworks and email nurture workflows to build campaigns that make an impact, drive conversions and bring in qualified leads. Our email marketing program covers the following tasks:

  • Develop email marketing strategy
  • Set email nurture workflows
  • Write and design email content
  • Design banners, landing pages, and downloadable assets
  • Build and design emails in marketing platforms
  • Form integration with CRM systems
  • Campaign tracking and automation
  • Audience segmentation and database cleaning
  • Campaign analysis and optimization
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Why people love Magnolia

"Since hiring Magnolia Marketing Communications, our website and social media engagement has improved over 100%. The team has also delivered a new website and social media presence while implementing several advertising campaigns. The engagement and workflow have been smooth-sailing and very effective."
EVP of Corporate Strategy, Wenco Intl. Mining Systems Ltd.
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"Magnolia Communications has played an instrumental role in our efforts to go digital with our marketing efforts. Their team is extremely knowledgeable and strategic in their approach, and is truly an extension of our marketing team. Since we started working with them, the visitors and organic traffic on our website has increased significantly. They understand client needs and create campaigns tailored to your goals and objectives.“
Juliette Sicotte
Territory Manager, ACR Systems Inc.
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"SureWerx and Magnolia have built a long standing relationship over the years and they are a trusted and valuable extension to our marketing team. Magnolia has proven their expertise by bringing creative digital marketing campaigns that offer in-depth data analysis and integration to our CRM systems for us to make sound business decisions."
Vice President and General Manager of SureWerx Canada
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"Magnolia has become an integral part of our marketing team. From the beginning, they have provided a level of expertise that is unmatched by identifying our challenges, creating action plans, and working diligently to not only achieve results but go above and beyond. Timely, thorough, and reliable - our confidence in Magnolia only continues to increase as they repeatedly set the bar higher and pursue new opportunities for our business."
VP of Marketing, Phantom Screens
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Business Dev VP, Ekona Power Inc
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Frequently asked questions

Your customers regularly check their emails–everyone does–making email an extremely relevant channel. Emails have also shown consistently higher conversion rates across marketing tactics. Coupled with being more cost-effective, easy to automate and analyze, and emails are one of the most effective ways to market to your audience.

To ensure your email marketing campaign is successful, you need to follow a set of best practices. Start with a strong email content strategy, which highlights your key messages. Build your email nurture workflows so that you can reach customers when and where they want to be reached. Regularly analyze your email marketing campaign and email lists. Most importantly, choose an email marketing agency that has the expertise to create a successful email campaign.

Maintaining clean email lists and regularly updating them is an essential part of email marketing. The Magnolia team uses audience segmentation to ensure bounces, unsubscribed users, and inactive users are moved to an opt-out list. We operate a regular list scrubbing schedule and analyze key metrics to set up nurture workflows that keep active users engaged.

At Magnolia, we know that analysis is the key to optimizing your email marketing. We take a data-driven approach to our campaigns, regularly conducting tests for functionality and renderability across devices. But conversions are the most important metric for email marketing. We monitor KPIs such as open rates, click-through rates, and conversions to determine the success of an email campaign.

Digital Marketing services designed for your business
Magnolia was founded in Vancouver, British Columbia, Canada as a boutique public relations firm and marketing agency to support B2B clients reach goals and uncover new audiences. Connect with our team to learn how we can help you grow business.

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