Email Nurture Program for Better Email Marketing Results
Personalized Email Marketing Services
Nurture your audience through the sales pipeline with impactful customer retention emails. Magnolia’s data-driven email marketing program is tailored to your industry and audience segments so your emails can rise above the noise, attract qualified leads and drive conversions.
How We Can Help
Achieve higher engagement on every email and better lead conversions with Magnolia’s email nurture program. We deliver targeted, data-driven email campaigns, streamlined workflows, and provide actionable insights to maximize your email campaign performance and strengthen customer relationships.
Detailed Segmentation & Targeting
Your audience deserves a personalized email marketing approach that addresses their pain points and offers them solutions. Magnolia works closely with clients to identify target personas for audience segmentation when building an email nurture campaign. We analyze your competitors and market trends to define the USPs that will make the most impact and align our email marketing strategy with your brand guidelines and business goals.
Conversational, High-impact Content
Make your emails stand out in crowded inboxes through highly-targeted, personalized email content that speaks directly to your audience. Magnolia’s marketing experts work closely with clients to align their needs with the expectations of target audiences. Leave the content creation to us and watch the leads roll in.
Autonomous Marketing Automation
Our CRM integration ensures your customer data is being segmented into targeted email lists so you can send personalized messages that drive conversions. With Magnolia’s team of email marketing experts, your CRM will always have the most accurate information to drive results at the right time and place.
“SureWerx and Magnolia have built a long standing relationship over the years and they are a trusted and valuable extension to our marketing team. Magnolia has proven their expertise by bringing creative digital marketing campaigns that offer in-depth data analysis and integration to our CRM systems for us to make sound business decisions.”
Vice President and General Manager of SureWerx Canada
We blend automation, creative content and analytics to create next-gen email campaigns.
Email marketing has some of the highest ROI of all marketing tactics. But creating an email content strategy that delivers results takes time. Magnolia’s team of experts handle the email marketing process from end-to-end. We develop the strategy, create email content, and build and design emails in your preferred platforms. Our knowledge of campaign tracking and automation tools ensures your emails reach their audience.
What’s included:
We work with you to define your USPs, key messaging frameworks and email nurture workflows to build campaigns that make an impact, drive conversions and bring in qualified leads. Our email marketing program covers the following tasks:
- Develop email marketing strategy
- Set email nurture workflows
- Write and design email content
- Design banners, landing pages, and downloadable assets
- Build and design emails in marketing platforms
- Form integration with CRM systems
- Campaign tracking and automation
- Audience segmentation and database cleaning
- Campaign analysis and optimization
Why people love Magnolia
Frequently Asked Questions
Your customers regularly check their emails–everyone does–making email an extremely relevant channel. Emails have also shown consistently higher conversion rates across marketing tactics. Coupled with being more cost-effective, easy to automate and analyze, and emails are one of the most effective ways to market to your audience.
To ensure your email marketing campaign is successful, you need to follow a set of best practices. Start with a strong email content strategy, which highlights your key messages. Build your email nurture workflows so that you can reach customers when and where they want to be reached. Regularly analyze your email marketing campaign and email lists. Most importantly, choose an email marketing agency that has the expertise to create a successful email campaign.
Maintaining clean email lists and regularly updating them is an essential part of email marketing. The Magnolia team uses audience segmentation to ensure bounces, unsubscribed users, and inactive users are moved to an opt-out list. We operate a regular list scrubbing schedule and analyze key metrics to set up nurture workflows that keep active users engaged.
At Magnolia, we know that analysis is the key to optimizing your email marketing. We take a data-driven approach to our campaigns, regularly conducting tests for functionality and renderability across devices. But conversions are the most important metric for email marketing. We monitor KPIs such as open rates, click-through rates, and conversions to determine the success of an email campaign.
Digital Marketing Services Designed for Your Business
Magnolia was founded to support B2B clients reach goals
and uncover new audiences through digital marketing,
communications, and email marketing programs.
Connect with our team to learn how we can help you
grow business and build your brand online.