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A data-driven program tailored to your industry and audience segments, so your emails rise above the noise, attract qualified leads and drive conversions.
Achieve higher engagement on every email and better lead conversions with Magnolia’s email nurture program. We deliver targeted, data-driven email campaigns, streamlined workflows, and provide actionable insights to maximize your email campaign performance and strengthen customer relationships.
Your audience deserves a personalized email marketing approach that addresses their pain points and offers them solutions. Magnolia works closely with clients to identify target personas for audience segmentation when building an email nurture campaign. We analyze your competitors and market trends to define the unique selling points that will make the most impact and align our email marketing strategy with your brand guidelines and business goals.
Make your emails stand out in crowded inboxes through highly targeted, personalized email content that speaks directly to your audience. Magnolia’s marketing experts work closely with clients to align their needs with the expectations of target audiences. Leave the content creation to us and watch the leads roll in.
Our CRM integration ensures your customer data is being segmented into targeted email lists so you can send personalized messages that drive conversions. With Magnolia’s team of email marketing experts, your CRM will always have the most accurate information to drive results at the right time and place.
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Our Clients
SureWerx and Magnolia have built a long standing relationship over the years and they are a trusted and valuable extension to our marketing team. Magnolia has proven their expertise by bringing creative digital marketing campaigns that offer in-depth data analysis and integration to our CRM systems for us to make sound business decisions.
Email marketing has some of the highest return on investment of all marketing tactics. But creating an email content strategy that delivers results takes time. Magnolia’s team of experts handle the email marketing process from end to end. We develop the strategy, create email content, and build and design emails in your preferred platforms. Our knowledge of campaign tracking and automation tools ensures your emails reach their audience.
We work with you to define your unique selling points, key messaging frameworks and email nurture workflows to build campaigns that make an impact, drive conversions and bring in qualified leads. Our email marketing program covers the following tasks.
Why email still converts, the practices behind it, and how we keep lists clean and measured.
Your customers regularly check their emails, everyone does, making email an extremely relevant channel. Emails have also shown consistently higher conversion rates across marketing tactics. Coupled with being more cost-effective, easy to automate and analyze, emails are one of the most effective ways to market to your audience.
To ensure your email marketing campaign is successful, you need to follow a set of best practices. Start with a strong email content strategy, which highlights your key messages. Build your email nurture workflows so that you can reach customers when and where they want to be reached. Regularly analyze your email marketing campaign and email lists. Most importantly, choose an email marketing agency that has the expertise to create a successful email campaign.
Maintaining clean email lists and regularly updating them is an essential part of email marketing. The Magnolia team uses audience segmentation to ensure bounces, unsubscribed users, and inactive users are moved to an opt-out list. We operate a regular list scrubbing schedule and analyze key metrics to set up nurture workflows that keep active users engaged.
At Magnolia, we know that analysis is the key to optimizing your email marketing. We take a data-driven approach to our campaigns, regularly conducting tests for functionality and renderability across devices. But conversions are the most important metric for email marketing. We monitor key performance indicators such as open rates, click-through rates, and conversions to determine the success of an email campaign.
Magnolia was founded in Vancouver, British Columbia, Canada as a boutique public relations firm and marketing agency to support B2B clients reach goals and uncover new audiences. Connect with our team to learn how we can help you grow business.
At Magnolia, we don’t push services. We listen first. Book a 30 minute call to get to know our B2B PR and marketing experts and identify quick-win opportunities for your brand. No strings attached.