Email Nurture Program for Better Email Marketing Results

Personalized Email Marketing Services
How We Can Help

Detailed Segmentation & Targeting

Conversational, High-impact Content

Autonomous Marketing Automation
“SureWerx and Magnolia have built a long standing relationship over the years and they are a trusted and valuable extension to our marketing team. Magnolia has proven their expertise by bringing creative digital marketing campaigns that offer in-depth data analysis and integration to our CRM systems for us to make sound business decisions.”

We blend automation, creative content and analytics to create next-gen email campaigns.
What’s included:
We work with you to define your USPs, key messaging frameworks and email nurture workflows to build campaigns that make an impact, drive conversions and bring in qualified leads. Our email marketing program covers the following tasks:
- Develop email marketing strategy
- Set email nurture workflows
- Write and design email content
- Design banners, landing pages, and downloadable assets
- Build and design emails in marketing platforms
- Form integration with CRM systems
- Campaign tracking and automation
- Audience segmentation and database cleaning
- Campaign analysis and optimization

Why people love Magnolia
Frequently asked questions
Your customers regularly check their emails–everyone does–making email an extremely relevant channel. Emails have also shown consistently higher conversion rates across marketing tactics. Coupled with being more cost-effective, easy to automate and analyze, and emails are one of the most effective ways to market to your audience.
To ensure your email marketing campaign is successful, you need to follow a set of best practices. Start with a strong email content strategy, which highlights your key messages. Build your email nurture workflows so that you can reach customers when and where they want to be reached. Regularly analyze your email marketing campaign and email lists. Most importantly, choose an email marketing agency that has the expertise to create a successful email campaign.
Maintaining clean email lists and regularly updating them is an essential part of email marketing. The Magnolia team uses audience segmentation to ensure bounces, unsubscribed users, and inactive users are moved to an opt-out list. We operate a regular list scrubbing schedule and analyze key metrics to set up nurture workflows that keep active users engaged.
At Magnolia, we know that analysis is the key to optimizing your email marketing. We take a data-driven approach to our campaigns, regularly conducting tests for functionality and renderability across devices. But conversions are the most important metric for email marketing. We monitor KPIs such as open rates, click-through rates, and conversions to determine the success of an email campaign.