Media Buy Services
Digital Media Advertising Buys for Business
Navigating the digital advertising world is complex and we work with business clients to develop a media buy program that’s not only good for business, but mapped to your marketing budgets and business objectives. From understanding your target audience and promotion goals, we can help you build a strategy that gets your message in front of your target customers. As your digital marketing partner, we can help you develop a media buy strategy that not only builds your brand, but drives quality traffic to your website.
How we can help
From small to medium sized businesses to large scale enterprises, we work with business clients to provide custom B2B media buying plans. Our media buyers work hard to ensure your ads compete and get you noticed in the right digital channels and publications.
Media buying
Our ultimate goal is to get our clients promoted in the right media channels so they can optimize marketing budgets and drive quality traffic to company websites. From media planning to media buying, we work with our clients to understand their ultimate business goals and help build a strong brand.
Media buy negotiation
Uncovering the right publications and digital channels is the start of good planning, but negotiating the right price with vendors is where you can save valuable time and advertising dollars. Our media buy professionals are skilled in the art of advertising negotiation and will help you secure the best price for your budget.
Manage campaigns
We manage your media buy program and campaigns from end to end, and help ensure your media program operates seamlessly with no additional costs. As your digital marketing partner, we keep a firm eye on the advertising plan, your advertising budget, and manage the entire execution.
“SureWerx and Magnolia have built a long standing relationship over the years and they are a trusted and valuable extension to our marketing team. Magnolia has proven their expertise by bringing creative digital marketing campaigns that offer in-depth data analysis and integration to our CRM systems for us to make sound business decisions.”
Vice President and General Manager of SureWerx Canada
Professional web design services
Your business website should be designed to compete and drive conversions. Our team will work with you to develop a strategy and plan that is unique to your business and tailored to your industry needs. We take an integrated approach in design to ensure that you leverage all channels to reach your audience. From eCommerce to business branding, we offer creative website development services to reach all of your stakeholders with a professional voice.
Integrated advertising solutions
We can help you navigate the world of digital advertising and help you develop a plan that can get you noticed in the right channels. From planning to execution, we operate as your digital marketing team who is experienced to support all of your media buy requirements.
What’s included:
From plan to promotion, our team offers a range of media buying and digital promotion services to ensure your project is managed professionally from E2E
- Digital advertising
- Strategic planning
- Digital media buying
- Brand development
- Creative design
- Communications services
- Website development
- Project management
Why people love Magnolia
Frequently asked questions
Effective media buy programs are focussed on reaching your target customers and acquiring strong, digital impressions that resonate with target audiences to support your campaigns. It’s generally the process of promoting your products and services; activating your media plan; and securing advertising placement in target channels and publications.
To fully optimize your marketing campaigns and ensure success, a strong media buy program can help you reach a larger target market; leverage media channels; and build impactful connections with your customers. Effectively, a media buy helps you cast a very large (and effective) net on target customers and placing your strategic message and brand in the right digital channels. Think of it as cutting through the noise so you stand out and get noticed at the right time.
When we evaluate your business goals and develop comprehensive media plans, we look at a few key areas to determine the best approach and path to take for your business. For example, we may look at a direct buy from target channels or media publications. Or consider a larger network buy that includes bidding and buying space across a large distribution network to match your target audience. Another option we consider and evaluate to help save costs and leverage marketing budgets is running a self-serve advertising buy and manage the programmatic media buy in-house. Depending on the timelines, budgets and targets, we can develop a program for your business.
Every media budget is vastly unique and can work for any marketing budget. The best place to start is speaking with a member of our team to review your current needs and business objectives. Once we understand your goals, we can help you select the right path and promote your business in a way that is both effective and affordable.
Digital Marketing services designed for your business
Magnolia was founded to support B2B clients reach goals
and uncover new audiences through digital marketing and
communications. Connect with our team to learn how we
can help you grow business and build your brand online.