Conversion Rate Optimization
Stop Losing Sales:
Turn Clicks Into Customer
How We Can Help
Align campaign performance with new goals
Build your campaigns
Analyze and optimize
“SureWerx and Magnolia have built a long standing relationship over the years and they are a trusted and valuable extension to our marketing team. Magnolia has proven their expertise by bringing creative digital marketing campaigns that offer in-depth data analysis and integration to our CRM systems for us to make sound business decisions.”
We blend strategic targeting with user behavior insights to maximize conversions
Precision search. Conversion control.
Magnolia’s SEM and CRO campaigns increase web traffic and encourage visitors to click on calls-to-action, converting into qualified leads. Our solutions cover four phases to make the maximum impact:
Discovery
Magnolia’s CRO strategy starts with identifying a company’s target personas, as well as doing research into competitors and the market landscape to find alignment with your business goals. We pinpoint the unique selling points that will help us craft compelling ad messaging, followed by in-depth keyword research and competitor SEM analysis to recommend an initial ad budget and allocation strategy.
Define
Magnolia develops a full-funnel SEM strategy, including target keywords, ad groups, bidding tactics, as well as audience targeting. We then define campaign segmentation to ensure maximum relevancy and efficiency for the campaign. We also create a conversion-optimized landing page strategy aligned with ad objectives, and map out the company’s sales funnel and lead nurturing process for higher conversion rates.
Deliverables
Our paid search and ad campaign solution includes complete campaign setup and management, keyword strategy, ad copy and design creation, A/B testing, and negative keyword filtering. As part of our SEM solution, we build landing pages that align with campaign goals and ensure seamless CRM integration.
Data
SEM isn’t a one-and-done strategy. We regularly generate performance reports, track campaign metrics, including CTR, CPC, CPA, conversion rates, and optimize continuously to improve ROI over time.
Why people love Magnolia
Frequently asked questions
While you can start seeing impressions from a CRO campaign within a day of implementation, CRO takes time to deliver on click-through-rates and conversions. Usually, you will see results in three months. With consistent monitoring, the campaign can achieve quality results, but patience is the key to the CRO game.
The Magnolia team is well-versed in numerous CRM and lead systems, including HubSpot, Unbounce, Salesforce, and others. We work closely with clients to design lead generation forms and conduct a rigorous testing process to ensure forms function perfectly for the campaign.
At Magnolia, we know the importance of a high return on investment especially with CRO and paid search campaigns. We track several key metrics, including CTR, CPC, CPA, conversion rates, to determine the best ROI for your campaign and business goals. We consistently test and optimize our campaigns to maximize ad spend efficiency and deliver improved results.
We serve B2B companies in a variety of industries, including FinTech, Manufacturing, Payments, SaaS, and Technology.