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Performance-driven search marketing built on account structure, bidding, ads and continuous testing, capturing your audience throughout the customer journey.
Magnolia runs performance-driven search engine marketing (SEM) for B2B companies, with conversion rate optimization (CRO) built in, so the traffic we buy turns into qualified leads. We build a personalized and strategic combination of account structures, bidding, ads, and testing processes to capture your audience throughout the customer journey.
Magnolia’s paid search solution begins with an audit of your existing website performance. We identify drop-off points, define the market landscape and core personas so we can reinvent your messaging to accurately target the right audience on the right channel.
Search engine marketing is an effective tool but it can be a challenge to build campaigns. That is where Magnolia comes in. We do the keyword research and develop a full-funnel SEM strategy that includes campaign segmentation and CRO landing pages.
Conversion rate optimization and search engine marketing are not one-and-done solutions. We regularly analyze performance, track click-through rates, cost per click, and cost per acquisition for return on investment, and optimize accordingly to deliver the best results.
Our Clients
SureWerx and Magnolia have built a long standing relationship over the years and they are a trusted and valuable extension to our marketing team. Magnolia has proven their expertise by bringing creative digital marketing campaigns that offer in-depth data analysis and integration to our CRM systems for us to make sound business decisions.
An impactful SEM campaign needs a strong strategy. Magnolia’s SEM team works with clients to understand existing campaigns and results to identify gaps and areas of improvement. We do our own market and keyword research to identify optimization opportunities before implementing our SEM and CRO strategy, which includes ad group segmentation, bidding tactics, audience targeting, as well as copywriting, ad design, and analytics.
Magnolia’s SEM and CRO campaigns increase web traffic and encourage visitors to click on calls to action, converting into qualified leads. Our solutions cover four phases to make the maximum impact.
Magnolia’s SEM strategy starts with identifying a company’s target personas, as well as doing research into competitors and the market landscape to find alignment with your business goals. We pinpoint the unique selling points that will help us craft compelling ad messaging, followed by in-depth keyword research and competitor SEM analysis to recommend an initial ad budget and allocation strategy.
Magnolia develops a full-funnel SEM strategy, including target keywords, ad groups, bidding tactics, as well as audience targeting. We then define campaign segmentation to ensure maximum relevancy and efficiency. We also create a conversion-optimized landing page strategy aligned with ad objectives, and map out the company’s sales funnel and lead nurturing process for higher conversion rates.
Our paid search and ad campaign solution includes complete campaign setup and management, keyword strategy, ad copy and design creation, A/B testing, and negative keyword filtering. As part of our SEM solution, we build landing pages that align with campaign goals and ensure seamless CRM integration.
SEM is not a one-and-done strategy. We regularly generate performance reports, track campaign metrics including click-through rate, cost per click, cost per acquisition and conversion rates, and optimize continuously to improve return on investment over time.
What SEM costs, how soon results land, and how we prove the return.
Ads can start showing within a day of launch. Click-through and conversion rates take longer to improve as we test keywords, ads and landing pages; most clients see solid results within three months.
The Magnolia team is well-versed in numerous CRM and lead systems, including HubSpot, Unbounce, Salesforce, and others. We work closely with clients to design lead generation forms and conduct a rigorous testing process to ensure forms function perfectly for the campaign.
At Magnolia, we know the importance of a high return on investment especially with CRO and paid search campaigns. We track several key metrics, including click-through rate, cost per click, cost per acquisition, and conversion rates, to determine the best return for your campaign and business goals. We consistently test and optimize our campaigns to maximize ad spend efficiency and deliver improved results.
It depends on how competitive your keywords are and how many leads you need. In the discovery phase we research keyword costs and what competitors bid, then recommend an initial ad budget and how to split it before anything launches.
SEM buys visibility in search results through paid ads, so traffic starts as soon as campaigns go live. SEO earns unpaid rankings over months. Many B2B companies use SEM to capture demand now and SEO to lower their cost per lead over time, and Magnolia runs both.
Magnolia was founded in Vancouver, British Columbia, Canada as a boutique public relations firm and digital marketing agency to support B2B clients reach goals and uncover new audiences. Connect with our team to learn how we can help you grow business.
At Magnolia, we don’t push services. We listen first. Book a 30 minute call to get to know our B2B PR and marketing experts and identify quick-win opportunities for your brand. No strings attached.