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Performance-driven search marketing built on account structure, bidding, ads and continuous testing, capturing your audience throughout the customer journey.
CRO is an important tool in search engine marketing (SEM) programs. Magnolia offers performance-driven SEM services to drive qualified traffic and maximize conversions. We build a personalized and strategic combination of account structures, bidding, ads, and testing processes to capture your audience throughout the customer journey.
Magnolia’s paid search solution begins with an audit of your existing website performance. We identify drop-off points, define the market landscape and core personas so we can reinvent your messaging to accurately target the right audience on the right channel.
Search engine marketing is an effective tool but it can be a challenge to build campaigns. That is where Magnolia comes in. We do the keyword research and develop a full-funnel SEM strategy that includes campaign segmentation and CRO landing pages.
Conversion rate optimization and search engine marketing are not one-and-done solutions. We regularly analyze performance, track click-through rates, cost per click, and cost per acquisition for return on investment, and optimize accordingly to deliver the best results.
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Our Clients
SureWerx and Magnolia have built a long standing relationship over the years and they are a trusted and valuable extension to our marketing team. Magnolia has proven their expertise by bringing creative digital marketing campaigns that offer in-depth data analysis and integration to our CRM systems for us to make sound business decisions.
An impactful SEM campaign needs a strong strategy. Magnolia’s SEM team works with clients to understand existing campaigns and results to identify gaps and areas of improvement. We do our own market and keyword research to identify optimization opportunities before implementing our SEM and CRO strategy, which includes ad group segmentation, bidding tactics, audience targeting, as well as copywriting, ad design, and analytics.
Magnolia’s SEM and CRO campaigns increase web traffic and encourage visitors to click on calls to action, converting into qualified leads. Our solutions cover four phases to make the maximum impact.
Magnolia’s CRO strategy starts with identifying a company’s target personas, as well as doing research into competitors and the market landscape to find alignment with your business goals. We pinpoint the unique selling points that will help us craft compelling ad messaging, followed by in-depth keyword research and competitor SEM analysis to recommend an initial ad budget and allocation strategy.
Magnolia develops a full-funnel SEM strategy, including target keywords, ad groups, bidding tactics, as well as audience targeting. We then define campaign segmentation to ensure maximum relevancy and efficiency. We also create a conversion-optimized landing page strategy aligned with ad objectives, and map out the company’s sales funnel and lead nurturing process for higher conversion rates.
Our paid search and ad campaign solution includes complete campaign setup and management, keyword strategy, ad copy and design creation, A/B testing, and negative keyword filtering. As part of our SEM solution, we build landing pages that align with campaign goals and ensure seamless CRM integration.
SEM is not a one-and-done strategy. We regularly generate performance reports, track campaign metrics including click-through rate, cost per click, cost per acquisition and conversion rates, and optimize continuously to improve return on investment over time.
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How soon results land, how landing pages connect to your CRM, and how we prove the return.
While you can start seeing impressions from a CRO campaign within a day of implementation, CRO takes time to deliver on click-through rates and conversions. Usually, you will see results in three months. With consistent monitoring, the campaign can achieve quality results, but patience is the key to the CRO game.
The Magnolia team is well-versed in numerous CRM and lead systems, including HubSpot, Unbounce, Salesforce, and others. We work closely with clients to design lead generation forms and conduct a rigorous testing process to ensure forms function perfectly for the campaign.
At Magnolia, we know the importance of a high return on investment especially with CRO and paid search campaigns. We track several key metrics, including click-through rate, cost per click, cost per acquisition, and conversion rates, to determine the best return for your campaign and business goals. We consistently test and optimize our campaigns to maximize ad spend efficiency and deliver improved results.
We serve B2B companies in a variety of industries, including FinTech, Manufacturing, Payments, SaaS, and Technology.
Magnolia was founded in Vancouver, British Columbia, Canada as a boutique public relations firm and digital marketing agency to support B2B clients reach goals and uncover new audiences. Connect with our team to learn how we can help you grow business.
At Magnolia, we don’t push services. We listen first. Book a 30 minute call to get to know our B2B PR and marketing experts and identify quick-win opportunities for your brand. No strings attached.