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PR, Communications and Digital Marketing
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Full-service B2B webinars — strategy, content, technical execution and follow-up — that position your brand as the industry expert and build a pipeline that converts.
You need a B2B webinar program that is tailored to your company’s goals. But we know how complicated and time-consuming webinars can be for in-house teams. Which is why we take care of ideation, content creation, technical logistics, as well as executing marketing campaigns and managing post-event content distribution. All you have to do is host the webinar.
Whether launching a new product, building thought leadership, or showcasing your CEO’s vision, an efficient webinar strategy will attract new users and establish you as an industry authority. We create webinars that address your audience’s biggest pain points, demonstrate your solutions, and differentiate you from competitors with content tailored to your market segments.
Retain and engage your existing customers with value-driven content that reinforces the benefits of your solutions and products. We create ongoing opportunities to cross-sell, up-sell, and deepen customer relationships. We align webinar goals with your business objectives, generating qualified leads that help your business thrive.
Strengthen your brand presence and outpace competitors with a webinar marketing agency that targets the key market segments most receptive to your messaging. Our team of experts craft webinar messaging and a promotion plan that amplifies your competitive edge and engages your audience with the right content at the right time.
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Our Clients
SureWerx and Magnolia have built a long standing relationship over the years and they are a trusted and valuable extension to our marketing team. Magnolia has proven their expertise by bringing creative digital marketing campaigns that offer in-depth data analysis and integration to our CRM systems for us to make sound business decisions.
At Magnolia, we understand that running a successful B2B webinar requires more than just good content. Choosing relevant topics to keep audiences engaged, promoting the webinar to the right audience, as well as managing the technical aspects of webinar production can be hard to do in-house. Magnolia handles it all, ensuring every aspect of the webinar is optimized for success.
We review your current messaging to build a webinar that is relevant to your target audience. We provide the following webinar services to support your lead generation goals.
What a webinar programme does for your pipeline, and how often to run one.
Interactive B2B webinars are one of the most effective ways to build brand awareness, educate your audience, and generate leads. Webinars enable potential leads to interact directly with your business, driving them closer to the end of the marketing funnel, towards conversion. Engaging webinar material can be a great way to educate your audience about your products and services, while also keeping them entertained. Marketing webinars are not location specific and can be viewed by audiences across the globe, increasing your company’s reach.
The frequency of webinars should align with your business goals and your available resources. For lead generation, quarterly webinars are ideal, while monthly webinars on shorter topics and product updates can help keep your audience engaged. It is best to understand your team’s capacity for hosting webinars. To build a webinar strategy that aligns with your goals, work with a webinar marketing agency to ensure your strategy works in tandem with your holistic marketing efforts.
Magnolia was founded in Vancouver, British Columbia, Canada, as a boutique public relations firm and full-service marketing agency specializing in B2B digital PR and marketing. We’re dedicated to helping clients in a variety of niche industries achieve their goals and discover new audiences. Connect with our team of specialists to learn how we can support your company’s growth.
At Magnolia, we don’t push services. We listen first. Book a 30 minute call to get to know our B2B PR and marketing experts and identify quick-win opportunities for your brand. No strings attached.