Account Based Marketing

Let's get personal.

Stop spamming your customers with generic content and let us help create more meaningful impact through highly personalized content catered to your customers.

Magnolia’s account based marketing services take a strategic, phased approach to targeting high-value accounts for our clients. We methodically evaluate and define a program with the right ABM tactics tailored to your business.

We help our clients get to market faster by providing the technical expertise, a full suite of solutions, the right assets and approach to garner ROI for ABM programs.

Is ABM right for you?

From small businesses to large enterprises, we can help you develop a custom business website that stands out from your competitors and designed to compete in today’s top markets.

Build Stronger Relationships

Stop spamming mass cold emails and start focusing on building relationships with clients through highly personalized content, advertising and outreach.

Sales and Marketing Alignment

Streamline your sales cycle and create alignment across sales and marketing teams through purposeful and data-driven campaigns to drive MQLs.

Higher volume and velocity of sales

By taking a 360-degree approach to marketing your business, we ensure a seamless and revenue generating ABM campaign.

“SureWerx and Magnolia have built a long standing relationship over the years and they are a trusted and valuable extension to our marketing team. Magnolia has proven their expertise by bringing creative digital marketing campaigns that offer in-depth data analysis and integration to our CRM systems for us to make sound business decisions.”

Vice President and General Manager of SureWerx Canada

Professional web design services

Your business website should be designed to compete and drive conversions. Our team will work with you to develop a strategy and plan that is unique to your business and tailored to your industry needs. We take an integrated approach in design to ensure that you leverage all channels to reach your audience. From eCommerce to business branding, we offer creative website development services to reach all of your stakeholders with a professional voice.

Discover how ABM can help

Like your customers, no two businesses are alike. We create tailored ABM programs catered to our clients’ unique needs. Through our personalized approach, we will develop a program that necessities for driving ROI.

Our ABM Programs include:

ABM strategy development
Program set-up
Tech stack and technical execution
Copywriting and asset development
Campaign execution and optimization
Reporting

Why people love Magnolia

"Magnolia Communications has played an instrumental role in our efforts to go digital with our marketing efforts. Their team is extremely knowledgeable and strategic in their approach, and is truly an extension of our marketing team. Since we started working with them, the visitors and organic traffic on our website has increased significantly. They understand client needs and create campaigns tailored to your goals and objectives.“

"With Magnolia Marketing Communications, the company completed a financing round that raised more than $70 million CAD. The team delivered on time and within budget, proving their professionalism and reliability. Further, they demonstrated excellent communication through virtual meetings and emails."

"SureWerx and Magnolia have built a long standing relationship over the years and they are a trusted and valuable extension to our marketing team. Magnolia has proven their expertise by bringing creative digital marketing campaigns that offer in-depth data analysis and integration to our CRM systems for us to make sound business decisions."

Frequently asked questions

How does Magnolia's Account-Based Management (ABM) approach benefit B2B organizations?

Magnolia’s ABM strategies are tailored to the unique needs of B2B organizations. We focus on personalized engagement with key accounts, ensuring a deep understanding of their business goals. By aligning marketing and sales efforts, we enhance account relationships, drive targeted lead generation, and maximize the impact of your marketing investment. Our ABM approach is designed to propel B2B businesses towards sustainable growth and long-term success.

The formally definition is:
“Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Can Magnolia's ABM strategies be customized for niche industries or specialized sectors?

Absolutely. Magnolia excels in creating highly specialized ABM strategies to cater to niche industries and specialized sectors. Whether you operate in technology, healthcare, finance, or any other field, our team crafts personalized approaches that resonate with your target accounts. We analyze industry trends, understand unique challenges, and develop ABM campaigns that precisely address the specific needs of your business, ensuring a strategic and effective approach to account management.

How does Magnolia ensure seamless integration between ABM and existing marketing technologies?

Integration is key to the success of ABM, and Magnolia understands the importance of a cohesive marketing technology stack. Our team ensures seamless integration between ABM platforms and your existing marketing technologies, such as CRM and marketing automation tools. This integration streamlines data flow, enhances targeting precision, and enables a unified approach to account-based marketing. The result is a harmonized strategy that maximizes the efficiency and effectiveness of your marketing efforts.

Can Magnolia's ABM strategies be scaled for both small businesses and large enterprises?

Absolutely. Whether you’re a small business looking to target a specific set of high-value clients or a large enterprise managing a complex portfolio of accounts, Magnolia’s ABM strategies are scalable to meet your needs. We adapt our approach to the scale and scope of your business, ensuring that the benefits of personalized account management are accessible to organizations of all sizes. Our goal is to help businesses of any scale build strong, lasting relationships with key accounts through strategic and effective ABM practices.

Digital Marketing' services designed for your business

Magnolia was founded in Vancouver, BC, Canada to support B2B clients reach goals and uncover new audiences through digital marketing and communications. Connect with our team to learn how our SEM professionals can help you grow business and build your brand online.