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Content Marketing

Creative Strategic Content for Today’s Business

Content is King. But relevant and relatable content rules in the world of B2B content marketing. While strategic digital content rules the chessboard, the game of distribution has changed dramatically over the past decade. Today, with an abundance of choice, channels, platforms and opportunities to tell your brand story it’s imperative that you have a well-thought-out content marketing strategy that reaches customers and builds your voice. At Magnolia, we help our clients build their brand messaging and tell stories that are good for business.
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How we can help

From small to medium sized businesses to large scale organizations, we work with business clients to provide custom content marketing plans and campaigns. Our goal is to ensure your content helps get you noticed in the right digital channels and publications.

Content Strategy

We collaborate with clients to understand their existing and preferred customers. We use this knowledge to build a content strategy for your digital marketing that aligns with your core audience’s needs, as well as your business goals. Our content strategy program is designed to target audiences where they are, when they are, and how they most want to be engaged with.

Thought Leadership

At the Magnolia digital content marketing agency, our team of content writing and design experts identifies and creates industry-specific content that speaks directly to your audience’s pain points and encourages them to travel through the marketing funnel.

Generate Leads

In digital marketing and content marketing, generating qualified leads needs to be the primary goal. And that is what the Magnolia content marketing agency does best. Our content strategy starts with visualizing a customer journey map with all the phases, touchpoints and assets required to engage with your audiences, following which we fill the gaps with valuable customer-centric content.

“SureWerx and Magnolia have built a long standing relationship over the years and they are a trusted and valuable extension to our marketing team. Magnolia has proven their expertise by bringing creative digital marketing campaigns that offer in-depth data analysis and integration to our CRM systems for us to make sound business decisions.”

Vice President and General Manager of SureWerx Canada

Strategic business content

Get noticed as the thought leaders you are with Magnolia’s personalized digital content marketing strategy. We help businesses develop strategic messaging and audience-focused content that drive web traffic, generate leads, and get the results you’re looking for. From short-form content, like social media posts, to longform ebooks and whitepapers, we create a variety of content that places your company at the forefront of the industry.

Content strategy and development

Content marketing is an essential tool in a business’ digital marketing arsenal. Content marketing includes strategy building, content creation, and distribution that is targeted towards the business’ audience across the phases of the marketing funnel. The goal of content marketing is organic, earned traffic that builds a long-lasting, trusting relationship between a brand and its audience to drive conversions. Magnolia’s content marketing solutions include the following deliverables:

B2B companies can utilize blog content in their marketing funnels to build awareness about their brand. Magnolia works with businesses to understand how to attract audience attention through carefully-crafted thought leadership blogs.

Sharing in-depth analysis and industry information is an important part of digital marketing and content marketing campaigns. At Magnolia, our content marketing team collaborates with your subject matter experts to create ebooks that drive audiences through the funnel.

Technical e-guides are a critical component of digital and content marketing programs. They’re a great tool to demonstrate your product or service for more engaged users. We know how to translate complex technical topics for audiences that are closer to the bottom of the funnel.

Email marketing consistently delivers high return on investment (ROI). But crafting the right email and nurture campaign takes time and effort. Which is why you can leave the email writing and design to Magnolia’s team.

Visual marketing continues to be a powerful asset for businesses. Short, sharp text, paired with branded imagery can capture the audience’s attention even on the busiest of timelines. Magnolia’s content marketing team knows how to distil your brand message into an impactful infographic that will convert.

Digital marketing relies on landing pages to drive conversions. But creating content for a landing page can be a complex process. Magnolia’s content and digital marketing teams work hand in hand to build landing pages and forms that engage audiences and drive them to complete sales.

An easy-to-read content option is a listicle. Magnolia expertly crafts listicles that are tailored to your audience and breaks down even the most complex information into a digestible document.

A digital marketing content strategy isn’t complete without the combination of organic and paid social media. A digital content marketing agency like Magnolia knows how to craft organic posts for channels like LinkedIn as well as paid media for LinkedIn and Google.

Demonstrate your thought leadership with a whitepaper. Magnolia’s content team is well-versed with creating long-form whitepaper content that is thoroughly-researched and includes analysis from your subject matter experts.

Why people love Magnolia

“It is an absolute pleasure to work with the team at Magnolia. They are responsive, friendly, helpful, and highly skilled in PR and communications. Magnolia has been an integral partner for us in helping improve our brand awareness across our markets and have been a seamless extension of our team. They have brought unique ideas to the table, delivered consistent media coverage and enabled us to put forth a strong brand message to our target audience. Using their expertise, we have been successful in positioning Somfy and our spokespeople as leaders in the home automation space and we look forward to their continued support in driving our brand forward.”
Cheryl Grabon
Digital Marketing Manager at Somfy North America
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"Since partnering with the Magnolia Marketing Communications team, the company has been covered by several high-profile outlets including multiple magazine bylines and podcasts. They have a clear commitment to learning about our business and respective industry."
Director of Marketing, Moneycorp Americas
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“We are pleased with Magnolia’s services and happy with this successful partnership. Their collaborative and responsive team is proactive in finding new opportunities for us. We have a niche sector, so sometimes it has been a challenge to create a true understanding of our story and messaging. Still, they have been eager to learn and share that story and have succeeded as much as any general PR/Marketing firm could be expected to.”
Joannah Connolly
Lead, Brand Communications and Content at iQmetrix
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Frequently asked questions

Magnolia’s Content Strategy is crafted to elevate your digital presence by creating engaging, relevant, and valuable content. We analyze your target audience, industry trends, and competitive landscape to develop a content plan that not only attracts but also retains your audience. Our strategies encompass a mix of SEO optimization, audience persona targeting, and compelling storytelling to ensure your brand stands out in the digital marketing space.

The formally definition is:
“Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Our Content Strategy stands out through a combination of strategic planning and creativity. We go beyond generic content creation, diving deep into your brand identity and unique selling propositions. Magnolia’s team of content experts crafts strategies that resonate with your audience, align with your business goals, and stay ahead of industry trends. This approach ensures that your digital content not only captures attention but also establishes your brand as an industry leader.

We understand the diversity of digital platforms and the varied preferences of online audiences. Magnolia’s Content Strategy involves meticulous tailoring of content for different platforms, ensuring it aligns with the format and expectations of each channel. Whether it’s social media, blogs, email campaigns, or other digital avenues, our strategies are designed to maximize engagement and resonate with the specific characteristics of each platform and its audience.

Absolutely. Our Content Strategy isn’t confined by borders. If you’re looking to expand your brand’s visibility internationally, Magnolia’s global approach ensures that your content speaks to diverse audiences across different markets. We consider cultural nuances, language preferences, and regional trends to tailor your content for global appeal. By doing so, we help your brand build a strong and impactful digital presence on the international stage.

End-to-End Marketing Agency in Canada
Magnolia was founded in Vancouver, British Columbia, Canada, as a boutique public relations firm and full-service marketing agency specializing in B2B digital PR and marketing. We’re dedicated to helping clients in a variety of niche industries achieve their goals and discover new audiences. Connect with our team of specialists to learn how we can support your company’s growth.

Ready to Unlock Growth Together