INDUSTRY: Fintech
CLIENT DESCRIPTION: Moneycorp has been a leading provider of global payments and currency risk management solutions since 1979, delivering high-touch service and innovative technology products for seamless cross-border payments and safeguarding FX risk exposure. With locations in the UK, USA, Canada, Ireland, France, Spain, Romania, UAE, Hong Kong, Australia, and Brazil, they help businesses and individuals achieve their goals and get their money to where it needs to be.
Challenge
- Increase brand awareness
- Position as a thought leader
- Media exposure in tier one and trade publications
Moneycorp Americas was seeking a strategic public relations and communications partner to assist in their business growth by increasing brand awareness after expanding into the North American market. Already established in the UK, Moneycorp now wanted to be positioined as a thought leader and obtain media hits in tier one and trade publications.
For over a decade, Moneycorp Americas has worked with large corporations and over 2,000 financial institutions in North America. In the pursuit to increase brand awareness and gaining recognition as a thought leader in the already crowded global payments industry, the company turned to Magnolia for strategic counsel.
After achieving success in North America, the company was faced with the challenge to make an impactful expansion into the UK market. Magnolia, as their Digital Public Relations partner, helped position Moneycorp Americas as a financial technology and global payments provider that values partnerships and offers technology-driven payment solutions. We also highlighted how Moneycorp Americas helps customers save time and money as they navigate a challenging economic environment.
Strategies
Public relations program
Position moneycorp as a thought leader and industry expert in tier one and trade media in North America.
Media relations
Conduct extensive media outreach to increase brand awareness and develop strong media relations in the North American market.
Daily Markets Commentary
Leverage moneycorp's market analysts to secure opportunities within markets commentary outlets to extend their brand reach and thought leadership in the FC and market space.
"Magnolia has been a critical strategic partner of ours and influential in helping us establish our brand presence in North America. Their team has supported our spokespeople in developing impactful messages that have helped establish us as thought leaders and market movers in the crowded global payments space."
— Monica Bermudez
