Crisis Communications and Online Reputation Management

Magnolia’s end to end crisis communications and reputation management program combines the art of strategic communications with NetReputation's proficiency in online reputation management (ORM) to monitor, build and manage brand reputation.

Our comprehensive brand management strategy integrates Online Reputation Management (ORM), Public Relations and Social Media to create a tailored program suited to your business needs, fostering trust and credibility among your target audience.

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How Can Your Business Benefit

Comprehensive Crisis Communications Strategy

Magnolia s communications and public relations experts create bespoke strategies for your company to protect you from online reputation threats across the most popular platforms.

Crisis Management Response and Preparation

This program provides digital media monitoring, impact assessment, and crisis response planning to help you protect and maintain your brand reputation.

Online Review Management

Our partnership with NetReputation offers your brand access to sophisticated tools that strengthen your online presence with positive search results.

“It is an absolute pleasure to work with the team at Magnolia. They are responsive, friendly, helpful, and highly skilled in PR and communications. Magnolia has been an integral partner for us in helping improve our brand awareness across our markets and have been a seamless extension of our team. They have brought unique ideas to the table, delivered consistent media coverage and enabled us to put forth a strong brand message to our target audience. Using their expertise, we have been successful in positioning Somfy and our spokespeople as leaders in the home automation space and we look forward to their continued support in driving our brand forward.”

Cheryl Grabon
Digital Marketing Manager at Somfy North America

What’s included:

Magnolia's full service crisis and reputation management program, powered by NetReputation.com includes:

From major payment and manufacturing businesses, to niche consumer and vertical markets, we help businesses reach goals and exceed revenue targets through strategic SEO services. We are proud of what we have achieved for our clients and continue to put them on top of their A-game.

Why people love Magnolia

"Working with Magnolia, we’ve learned to truly value what a PR agency can accomplish for our business objectives. They work proactively with our team on a daily basis by developing independent and creative story ideas for us and coordinating new media opportunities for us. The team is a seamless extension of our communications team, consistently dedicated to positioning our company as a leading financial services provider."

Armita Seyedalikhani
Chief Marketing and Strategy Officer (CMO) at BlueShore Financial

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"With a clear understanding of our goals and complex product, Magnolia was the obvious choice to become our public relations partner. Placing our full trust in them to develop our social media presence, they have consistently delivered, which significantly reduces the pressure on my team. Whether managing our social advertising, creating compelling graphics to tell our story or connecting with our key stakeholders, they have continually engaged our target audience. Moreover, they continue to show value by consistently providing new and creative ideas to enhance our social efforts. "

Director of Marketing, Conexiom

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"Since partnering with the Magnolia Marketing Communications team, the company has been covered by several high-profile outlets including multiple magazine bylines and podcasts. They have a clear commitment to learning about our business and respective industry."

Director of Marketing, moneycorp Americas

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"It has been an amazing journey building our brand with Magnolia. Their knowledge of the industry and level of professionalism is commendable. They stand true to their commitment and are exceptional at delivering results that make a difference to your business. We greatly appreciate their work and are happy to be a valued partner with them."

Shemina Jiwani
Chief Operating Officer at Ascendant

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"Magnolia has become an integral part of our marketing team. From the beginning, they have provided a level of expertise that is unmatched by identifying our challenges, creating action plans, and working diligently to not only achieve results but go above and beyond. Timely, thorough, and reliable - our confidence in Magnolia only continues to increase as they repeatedly set the bar higher and pursue new opportunities for our business."

VP of Marketing, Phantom Screens

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Frequently asked questions

What are the factors contributing to your online reputation?

Customer review sites, social media discussions, and media coverage influence your online reputation. How your business is perceived in search engine results and across online conversations on various platforms also plays a critical role in shaping your reputation.

What should I do if our company receives negative reviews or publicity?

Start by assessing the situation objectively, addressing any legitimate concerns raised, and providing a constructive response. Engage with the reviewer or party involved to transparently resolve issues and demonstrate your commitment to customer satisfaction and improvement. If necessary, consider leveraging online reputation management strategies to mitigate the impact and maintain a positive overall perception of your brand.

What should I do when our company is facing a crisis?

When facing a crisis, it’s crucial to act swiftly and strategically. Begin by assessing the situation thoroughly to understand its scope and impact. Communicate transparently with all internal and external stakeholders, providing timely updates and reassurance. Consider engaging a PR agency specializing in crisis management, such as Magnolia Marketing Communications, immediately to help navigate the crisis and protect your company’s reputation effectively.

Services that protect your company’s reputation

Magnolia Communications was initially founded as a global Digital PR Agency supporting B2B clients. With our partnership with NetReputation.com, we are taking our communications services to the next level. Connect with our team to learn how we can help manage and protect your brand reputation.