Taking the Next Step: Recalibrating your content should be a priority; for a more in-depth discussion, listen to the first episode of our podcast series.
If I Had a Crystal Ball … How to Recalibrate your Content
An important differentiator between companies that are striving and those that are thriving is the awareness of when it’s time to change and recalibrate. The time for rapid adaptation is now, and it’s exhilarating. Global behaviour has shifted. While some of these ways of daily living may diminish over time, others, including alternative ways of communicating and new tech, have the staying power to affect day-to-day life into the foreseeable future.
Managed thoughtfully, this is an incredible opportunity for brands to connect with their audience in more meaningful ways and achieve better business outcomes – today, and for years to come.
The solution lies in marketers creating a solid foundation before entering uncharted territory. In the past few months, businesses have had to re-evaluate their strategy, think about how to reach audiences effectively, and reconsider how to spend their marketing dollars to make this happen. While some have succeeded, others have scrapped everything and gone back to the drawing board. Recalibrating your content in smart ways is a key element to your business continuity plans.
If I had a Crystal Ball…
Many of our clients have said that they wished they had a crystal ball to see what the future will hold. Client-centric to the core, Magnolia acted on this wishful thinking by adding our own creative spin to the conversation. Enter: The ‘If I had a Crystal Ball’ podcast.
Join the conversation each month as a Magnolia team member talks to (or has a virtual coffee) with an industry leader to find out what makes them tick, what has shaken their world recently, and what they’re most proud of – and that’s just the tip of the iceberg. This month, Magnolia’s president Phoebe Yong kickstarted the series during the inaugural episode with Lisa Wallace, National Key Accounts Director at Content4Demand, a leading B2B Content Strategy and Creative Agency. Phoebe and Lisa discuss how customers are pivoting their strategies and being agile is necessary to adapt to customer’s changing needs. This involves refreshing and re-purposing content, going forward fast, and balancing learning with taking action as we enter this new era of marketing. Whether you’re looking to build trust with your clients, recalibrate your content, or unpack key learnings from 2020 so far- you don’t want to miss this episode.