Author name: Ayo Supangco

Dive into the heart of innovation as we unfold the captivating narrative of Magnolia’s transformative journey. In this blog, we peel back the layers of our brand and website overhaul, offering a behind-the-scenes look at the strategic decisions, challenges, and triumphs that shaped the evolution of Magnolia Marketing Communications. This is more than just a makeover; it’s a deep dive into the strategic nuances that have propelled Magnolia into a new era of excellence.

Dive into the heart of innovation as we unfold the captivating narrative of Magnolia’s transformative journey. In this blog, we peel back the layers of our brand and website overhaul, offering a behind-the-scenes look at the strategic decisions, challenges, and triumphs that shaped the evolution of Magnolia Marketing Communications. This is more than just a makeover; it’s a deep dive into the strategic nuances that have propelled Magnolia into a new era of excellence.

B2B Social Media CAN be Exciting Instagram continues to evolve, with algorithm updates now favoring both photos and Reels while prioritizing engagement over follower count. As TikTok faces increasing regulatory scrutiny, Instagram Reels is well-positioned to dominate the vertical short-form content space—an opportunity many B2B brands overlook. While Instagram may seem too informal for B2B,

Tariffs—a tax on imported goods and services—often disrupt markets, creating challenges for businesses by driving up costs and reshaping trade dynamics. For Canadian B2B companies, these effects are particularly pronounced, given the country’s biggest trading partner is the one imposing it. Yet, while tariffs create operational obstacles, they can also be a great opportunity for

Getting the most out of B2B Media Buying Media buying is a core strategy in digital marketing, helping businesses across industries reach specific audiences and amplify brand visibility. Whether for small and medium-sized businesses or large enterprises, a well-planned media buying approach enables companies to place ads on targeted platforms, maximizing their ad spend and

How to apply content trends to your PR work when you have just eight seconds to grab the audience’s attention? Studies show that the human attention span is narrowing, with some reports suggesting it could be as short as eight seconds! Regardless of the exact number, it’s clear that PR professionals don’t have the luxury

It’s easy to overlook the value of building business relationships in the flurry of AI trends and data-based marketing. However, in the B2B landscape where contracts can range from a few thousand to a couple of million dollars, establishing personal connections is essential to secure deals and maintain relationships. By prioritizing relationship-building at events, businesses