BlueShore Financial

Position BlueShore as a corporate thought leader and demonstrate advisors’ sophisticated financial expertise in Tier one media in Canada. Magnolia worked with BlueShore’s Marketing and Communications team to gain insights from BlueShore advisors on topics most relevant to their clients, and ensure spokespeople were prepared to share timely advice on these topics in interviews. Magnolia also took a methodical approach to media relation by creating a year-long PR roadmap to strategically plan a “rolling thunder’’ effect within the media. Magnolia created an extensive media list including new contacts that covered small businesses, stocks, financial literacy, markets, the dollar (currencies), and more. Magnolia used a multi-pronged approach and pivoted media outreach strategies by connecting with journalists through social media outreach (Twitter/LinkedIn) in addition to emails/phone calls to get the attention of journalists who were working from home during the pandemic.