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Marketing & PR for Residential System Brands

For B2B building systems companies and manufacturers selling through installer and dealer networks, the buying cycle is long, technical, and trust-driven. Multiple stakeholders influence the sale from homeowners and builders to contractors, dealers, and distributors. That means marketing has to do more than generate awareness: it must educate, build confidence, and create demand that strengthens your channel relationships.

Magnolia helps residential system brands create consistent, qualified demand while respecting the complexity of partner-led sales models combining performance marketing with PR and content that earns trust over time.
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Integrated Marketing to Drive Growth and Competitive Edge

We support growth without undermining installers, distributors, or dealers. Our work is shaped by experience in complex B2B markets where credibility, compliance, and long consideration cycles are the norm. Rather than chasing short-term volume, we focus on residential systems demand generation that supports your entire ecosystem and helps the right opportunities reach the right partners.
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Demand Generation

We capture buyers at peak intent without bypassing partners. Magnolia builds high-intent search, SEO, and conversion-focused landing pages that educate, qualify, and route demand across your network — driving stronger pipelines and cleaner leads.
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Authority & Trust

Residential system purchases require confidence. We help brands earn it through PR, thought leadership, and credibility-building content that positions your company as a trusted authority in its category and build long-term visibility that supports both brand and partner sales.
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Reach Key Decision Makers Digitally
We connect marketing performance to real outcomes. Magnolia supports lead tracking, nurturing, and partner-ready assets that help installers and distributors convert demand more effectively while giving your team clear visibility into what’s working across channels.

Services for Residential System Companies

Our services are designed around outcomes which focus on supporting growth, efficiency, and channel alignment across your marketing ecosystem.
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Lead Nurturing
Convert interest into action with structured lead nurturing that supports long consideration cycles while respecting the role of installers and distributors in the final sale.
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Content & Sales Enablement
Equip your team and partners with content that educates, persuades, and converts. From landing pages and technical explainers to installer-ready sales assets, we help simplify complex systems for every audience.
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Conversion-Focused Ads Campaign
Drive qualified demand through paid search and performance campaigns built for long, technical buying cycles. We prioritize intent, lead quality, and downstream conversion not vanity metrics.
Social Media Marketing
Thought Leadership
Build credibility through strategic PR, executive visibility, and industry commentary designed to earn trust with buyers, partners, and stakeholders alike.
SEO for Residential Systems
Increase organic visibility for the problems and technical questions your buyers search first. We create SEO foundations for site structure, keyword strategy, and content that supports both residential systems demand generation and conversion across regions.
Partner & Dealer Co-Marketing Support
Strengthen your network with co-marketing frameworks, shared messaging, and scalable assets that help partners win.

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Our Clients

We work with some of the most inspiring clients in the B2B industry. As a digital marketing and communications agency, we offer both an integrated approach and account based marketing services designed to help grow your business and deliver innovative solutions that get results.
"Since Magnolia worked on our website, the visitors and organic traffic have increased significantly. They create relevant content and understand the client's needs. Moreover, the team responds immediately to any queries. "
Vice President, Marketing, Phantom Screens
"Magnolia played a significant role in helping us achieve an 22% increase in our social media reach and a 5% improvement on our engagement. These efforts gave us wider visibility and supported our brand awareness efforts to assist in campaigns to recruit both new employees and customers. Their commitment to elevating our brand’s online presence is truly appreciated. Their dedication, creativity, and expertise have helped us to reach new audiences, increase engagement, and ultimately drive more growth and value for our company. They felt like a genuine part of the Wenco family, and not just an external agency."
EVP of Corporate Strategy, Wenco Intl. Mining Systems Ltd.
"It has been an amazing journey building our brand with Magnolia. Their knowledge of the industry and level of professionalism is commendable. They stand true to their commitment and are exceptional at delivering results that make a difference to your business. We greatly appreciate their work and are happy to be a valued partner with them."
Shemina Jiwani
Chief Operating Officer at Ascendant
"With a clear understanding of our goals and complex product, Magnolia was the obvious choice to become our public relations partner. Placing our full trust in them to develop our social media presence, they have consistently delivered, which significantly reduces the pressure on my team. Whether managing our social advertising, creating compelling graphics to tell our story or connecting with our key stakeholders, they have continually engaged our target audience. Moreover, they continue to show value by consistently providing new and creative ideas to enhance our social efforts. "
Director of Marketing, Conexiom
"Magnolia has become an integral part of our marketing team. From the beginning, they have provided a level of expertise that is unmatched by identifying our challenges, creating action plans, and working diligently to not only achieve results but go above and beyond. Timely, thorough, and reliable - our confidence in Magnolia only continues to increase as they repeatedly set the bar higher and pursue new opportunities for our business."
Vice President, Marketing, Phantom Screens

A full-service marketing firm expands a business’ capabilities by augmenting limited in-house resources. At Magnolia, we work closely with companies to build an end-to-end marketing program that addresses your business needs. We implement marketing programs that reach your audiences, while tracking and measuring results to improve performance. Additionally, Magnolia offers a holistic digital PR and marketing program that ensures media placements in top-tier publications and improves brand presence. 

Magnolia offers a variety of digital marketing services that improve website traffic, increase customer acquisition and retention, and grow your online presence. Our comprehensive marketing services include SEO and SEM, social media content and outreach, email nurture campaigns, content marketing, paid advertising, and analytics and ROI tracking.

Yes. Magnolia’s diverse team has experience in numerous industries across the globe. We have helped companies succeed in the following industries: fintech, cleantech, payments, logistics, technology, SaaS, manufacturing, healthcare, telecom retail, and more.

Magnolia’s end-to-end search engine optimization (SEO) services help businesses in Canada and beyond adapt to the dynamic needs of their local and global markets. We conduct keyword research, market research, and buyer journey analysis, and create SEO content that ensures businesses rank high on search engines.

Our Google-certified team ensures that your SEO strategy always brings results, no matter the algorithm update.

As a top digital marketing agency, we know the power of data-driven marketing. At the start of every campaign, we set KPIs that align with your marketing goals and optimize our marketing strategies to achieve them. We regularly analyze and report on campaigns for social media, website development, email marketing, and lead generation using the latest and most reliable tools.

Proven Experience in Complex B2B Industries

PropTech doesn’t just compete on features, it competes on trust. Magnolia is trusted by organizations in complex, high-stakes environments where reputation, clarity, and credibility materially impact growth.
Somfy Systems

Somfy Systems

Phantom Screens Abbotsford

Phantom Screens Abbotsford

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End-to-End Marketing Agency in Canada
Ready to Generate Demand for Your Residential Systems?
Magnolia was founded in Vancouver, Canada, as a boutique public relations firm and full-service marketing agency specializing in B2B marketing. If you’re ready to build credibility, create demand, and grow in competitive residental systems markets, Magnolia can help.

Let’s build a B2B residential systems marketing strategy that drives qualified demand while supporting your installer and distributor network.

Ready to Unlock Growth Together

At Magnolia, we don’t push services — we listen first. Book a 30‑minute call to get to know our B2B PR & marketing experts to identify quick-win opportunities for your brand. No strings attached.