Contact Us

Marketing & Communications for PropTech Companies Driving Real Estate Innovation

PropTech sits at the intersection of technology, real estate, finance, and regulation where buying decisions are rarely simple or fast. Sales cycles are longer, stakeholder groups are broader, and the path to adoption often runs through trust, proof, and risk mitigation. Whether you’re selling to property owners, operators, asset managers, developers, brokers, lenders, or municipal partners, your marketing has to do more than “explain the product.” It has to translate value in a way that makes buyers confident, aligns with real-world workflows, and stands up to scrutiny in conservative markets.

As a PropTech marketing agency, Magnolia brings strategic clarity to complex offerings by helping property technology companies move from awareness to evaluation to pipeline.
Start a Strategic PropTech Conversation

A Strategic Marketing Partner for PropTech Growth

Magnolia is built for industries where credibility matters and complexity is the baseline. We bring experience across B2B, SaaS, public sector, fintech, and regulated environments where we help teams bridge technical detail with human decision-making. We support real estate technology marketing that drives growth without oversimplifying what makes your platform valuable.
Megaphone
Translate complex technology into clear value
PropTech buyers care about results like lower vacancy, higher NOI, and faster leasing. Magnolia turns complex technology into clear, outcome-driven messaging through practical use cases and proof points that speak to each stakeholder.
Thumbs up
Build credibility in conservative markets
We help PropTech brands earn confidence through consistent positioning, credible messaging architecture, and authority-building strategies that make your story feel proven even when you’re disrupting the status quo.

Target Icon
Drive qualified demand across buyer journeys
PropTech growth comes from aligned marketing that attracts the right buyers and sustains momentum through long buying cycles. Magnolia connects strategy, content, and performance to drive demand that supports sales, not leads.

Our PropTech Marketing Capabilities

receive marketing emails on the laptop
Lead Nurturing
Keep momentum through long evaluation cycles with nurturing programs that build confidence and reduce drop-off which supports sales enablement, stakeholder alignment, and “next step” conversion.
 storytelling is the best marketing
Storytelling & Content 
Turn product complexity into clarity. From messaging systems and cornerstone narratives to case study storytelling and sales-ready content, we help B2B PropTech marketing connect value to real-world outcomes.
Target Point
Paid Acquisition
Capture high-intent demand from buyers actively researching solutions and route them into conversion-focused experiences built for longer B2B sales cycles. Ideal for scaling pipeline without sacrificing lead quality.
Social Media Marketing
Thought Leadership
Strengthen credibility with narratives and visibility that position your team as go-to experts in the future of real estate. We develop thought leadership and earned-media campaigns that build trust and get you in front of the right people.
SEO & Content
Build a durable inbound engine with SaaS marketing for real estate targeting the problems, integrations, and category terms buyers search first. We create content and landing pages that improve visibility, support evaluation, and drive qualified 
Find the Right Solution for You

Our Clients

We work with some of the most inspiring clients in the B2B industry. As a digital marketing and communications agency, we offer both an integrated approach and account based marketing services designed to help grow your business and deliver innovative solutions that get results.
"Since Magnolia worked on our website, the visitors and organic traffic have increased significantly. They create relevant content and understand the client's needs. Moreover, the team responds immediately to any queries. "
Vice President, Marketing, Phantom Screens
"Magnolia played a significant role in helping us achieve an 22% increase in our social media reach and a 5% improvement on our engagement. These efforts gave us wider visibility and supported our brand awareness efforts to assist in campaigns to recruit both new employees and customers. Their commitment to elevating our brand’s online presence is truly appreciated. Their dedication, creativity, and expertise have helped us to reach new audiences, increase engagement, and ultimately drive more growth and value for our company. They felt like a genuine part of the Wenco family, and not just an external agency."
EVP of Corporate Strategy, Wenco Intl. Mining Systems Ltd.
"It has been an amazing journey building our brand with Magnolia. Their knowledge of the industry and level of professionalism is commendable. They stand true to their commitment and are exceptional at delivering results that make a difference to your business. We greatly appreciate their work and are happy to be a valued partner with them."
Shemina Jiwani
Chief Operating Officer at Ascendant
"With a clear understanding of our goals and complex product, Magnolia was the obvious choice to become our public relations partner. Placing our full trust in them to develop our social media presence, they have consistently delivered, which significantly reduces the pressure on my team. Whether managing our social advertising, creating compelling graphics to tell our story or connecting with our key stakeholders, they have continually engaged our target audience. Moreover, they continue to show value by consistently providing new and creative ideas to enhance our social efforts. "
Director of Marketing, Conexiom
"Magnolia has become an integral part of our marketing team. From the beginning, they have provided a level of expertise that is unmatched by identifying our challenges, creating action plans, and working diligently to not only achieve results but go above and beyond. Timely, thorough, and reliable - our confidence in Magnolia only continues to increase as they repeatedly set the bar higher and pursue new opportunities for our business."
Vice President, Marketing, Phantom Screens

A full-service marketing firm expands a business’ capabilities by augmenting limited in-house resources. At Magnolia, we work closely with companies to build an end-to-end marketing program that addresses your business needs. We implement marketing programs that reach your audiences, while tracking and measuring results to improve performance. Additionally, Magnolia offers a holistic digital PR and marketing program that ensures media placements in top-tier publications and improves brand presence. 

Magnolia offers a variety of digital marketing services that improve website traffic, increase customer acquisition and retention, and grow your online presence. Our comprehensive marketing services include SEO and SEM, social media content and outreach, email nurture campaigns, content marketing, paid advertising, and analytics and ROI tracking.

Yes. Magnolia’s diverse team has experience in numerous industries across the globe. We have helped companies succeed in the following industries: fintech, cleantech, payments, logistics, technology, SaaS, manufacturing, healthcare, telecom retail, and more.

Magnolia’s end-to-end search engine optimization (SEO) services help businesses in Canada and beyond adapt to the dynamic needs of their local and global markets. We conduct keyword research, market research, and buyer journey analysis, and create SEO content that ensures businesses rank high on search engines.

Our Google-certified team ensures that your SEO strategy always brings results, no matter the algorithm update.

As a top digital marketing agency, we know the power of data-driven marketing. At the start of every campaign, we set KPIs that align with your marketing goals and optimize our marketing strategies to achieve them. We regularly analyze and report on campaigns for social media, website development, email marketing, and lead generation using the latest and most reliable tools.

Our Customer Success Stories

PropTech doesn’t just compete on features, it competes on trust. Magnolia is trusted by organizations in complex, high-stakes environments where reputation, clarity, and credibility materially impact growth.
Conexiom

Conexiom

Ascendant FX

Ascendant FX

See More
End-to-End Marketing Agency in Canada
Partner with Magnolia to Scale Your PropTech Brand
Magnolia was founded in Vancouver, Canada, as a boutique public relations firm and full-service marketing agency specializing in B2B marketing. If you’re ready to build credibility, create demand, and grow in competitive real estate markets, Magnolia can help.

Let’s align your marketing and communications around what PropTech buyers actually need: proof, clarity, and confidence all delivered through strategy that drives measurable growth.

Ready to Unlock Growth Together

At Magnolia, we don’t push services — we listen first. Book a 30‑minute call to get to know our B2B PR & marketing experts to identify quick-win opportunities for your brand. No strings attached.