PR Specialist

*COVER LETTER REQUIRED TO BE CONSIDERED FOR THIS POSITION, WE ARE ONLY CONSIDERING CANDIDATES BASED IN GREATER VANCOUVER AREA OR WILLING TO RELOCATE

We are looking for a high energy, highly adaptable and outgoing personality to project manage, plan and execute a variety of public relations client accounts at Magnolia. This individual is results-driven, self-directed with a proactive approach towards work and is a go-getter. The ideal candidate should have previous PR experience in North America, be highly task oriented, able to juggle tasks coming their way and run with it effectively. They can also be described as a team player with a strong ability to communicate clearly on all tasks and expectations, particularly in the case of short deadlines.

As a PR professional with experience in media relations, you have a passion for finding a good story, pitching it and chasing new opportunities. Building media relationships is a must. This person will bring creativity and deliver results as they work with our clients on multiple accounts. The ideal candidate lives and breathes B2B discussions and is not afraid to use their leadership skills to take their accounts to a new level of excellence.

Responsibilities include: 

• Engage directly with clients, you will be client facing,  to ensure excellent service is being provided
• Establish peer-to-peer relationships with your clients (DM, PR, Comms and/or Content)
• Ensuring clients are satisfied with Magnolia’s services and fulfillment
• Conduct and lead client meetings and schedule quarterly reviews with clients
• Handle and resolve all client and internal team PR and Communications queries
• Responsible for growing client loyalty and retention
• Assist the strategic counsel on your accounts in developing marketing strategies/recommendations based on client conversations and business objectives, including executing on those strategies, as applicable 
• Develop an effective and open line of communication for clients; be available outside of office hours, as needed, to answer urgent client queries
• Identify account risks and opportunities
• Ensure client retention; reduce churn of clients
• Create opportunities for strong, long-lasting relationships with clients
• Project manage multiple client accounts
• Conduct media outreach on a daily basis to local, national and international media outlets to secure media opportunities for clients
• Develop and maintain strong media relationships
• Research editorial opportunities for clients, as well as stats and evidence supporting press releases and pitch ideas, articles related to key client topics, reporter bios and publication background, etc.
• Daily media monitoring for news and trends pertinent to specific clients’ businesses
• Compile media lists and editorial calendars as needed
• Create media briefing documents with detailed and insightful notes to prepare clients for interview appointments
• Write relevant and compelling press releases, byline articles and media pitches that include a strong hook
• Brainstorm and devise news angles and campaign ideas to grab media interest
• Step-up to daily tasks of the day and look beyond key responsibilities to establish new skills
• Design comprehensive media reports demonstrating Magnolia gathered integrated communications results

Subcontractor Relations:

• Responsible for the maintenance of existing/new subcontractor relations supporting the account
• Work with managers/program leads to identify gaps to support progressing clients better, as needed

About You:

Education:

• Desired Bachelor’s degree in Marketing, Communications or related field

Experience:

• At least 4 years’ experience in marketing, agency experience an asset 
• Strong understanding of marketing strategies and their relation to business objectives
• Experience in B2B marketing is an asset
• Excellent listening and communication skills are a must
• Ability to meet tight deadlines
• Strong presentation skills, including a calm and professional personality
• Strong, effective listening skills to hear clients’ needs and offer solutions that addresses and solves their problems
• Ability to function in high pressure situations, including having difficult conversations
• Responsiveness is essential, the ideal candidate should be able to think on their feet and provide timely solutions to clients’ problems
• Creative problem solving
• Decision making abilities
• An analytical and critical thinker
• Strong at building new relationships and maintaining existing ones
• Service oriented
• Experience in managing team members with a variety of skill sets and experience
• You are diligent and responsive, and patient when needed
• You are a can-do, multi-tasking, hard-working team player, confident and well organized, calm under pressure
• Strong interpersonal skills and client management
• Attention to detail and organization skills are a must
• Thrives in a fast-paced entrepreneurial environment

About Magnolia

Magnolia is a digital B2B agency whose mission is to empower our customers to engage, nurture and convert their leads to customers. Anchored in our strategy is to focus on every aspect of the customer’s digital journey. We believe in building lasting customer experiences by creating innovative digital programs that include PR, content strategy, and integrated campaigns that speak directly to the customer. For more information, visit: www.magnoliamc.com.

Full-time, 1 year contract