Industry Insights

Your website resembles a plant. It will perish if you don’t look after it so you must nurture your website if you want it to thrive. Although you won’t be able to offer your website nutrients, water, or sunlight to grow, there are other things you can do to help...

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting” is a quote Bill Gates wrote in 1996, and it has never been more accurate. The increasing role content brings to brand awareness, long-term ROI, and better leads...

In digital marketing, a landing page is a web page created specifically for a marketing or advertising campaign. This particular page carries this elegant name because it is where a visitor “lands” after they click on a link in an email, newsletter or paid ad, such as those found on...

“If I only had two dollars left, I would spend one dollar on PR.” — Bill Gates, founder of Microsoft The dictionary defines public relations (PR) as the business of inducing the public to have understanding for and goodwill towards a person, firm or institution. In its simplest terms, PR...

In recent years, digital marketers have heard about SEO again and again, but do you understand how it aligns with your business strategy? SEO is not just the job of an SEO specialist or expert, it is an entire team’s collaboration. This non-technical SEO concepts article will help internal marketing...

The field of public relations constantly innovates to communicate effectively as consumer demands shift and brands embrace new communication methods. PR professionals are perpetually adapting to new trends that will shape the future of public relations, and influenced by lessons learned from the pandemic, understanding the importance of considering consumer...

B2B companies use social media for various reasons; it is not exclusive to B2C companies or influencers. However, B2C companies and influencers tend to dominate social platforms like Instagram and Facebook. If your B2B company is considering a social media marketing strategy, view it as a tool to enhance results...

Have you seen a low email deliverability rate despite your brilliant email campaign strategy? This is especially disappointing because your target audience is missing out on an opportunity to see your email that is designed to be visually appealing and offers relevant content. Let’s dive into two steps to take...

As businesses re-open and resume after the “Great Pause” we are all looking to put into action what we’ve been reimagining during a covid economy. We’re all in this together, so are you going to toe the line or reimagine how to survive in the new digital era post pandemic?...

Taking the Next Step: Recalibrating your content should be a priority; for a more in-depth discussion, listen to the first episode of our podcast series. If I Had A Crystal Ball… · TIME TO REIMAGINE AND TAKE ACTION If I Had a Crystal Ball … How to Recalibrate your Content...

Build long term success by strengthening customer trust during these challenging times or COVID-19 The pandemic has surprisingly made opportunities for businesses to strengthen trust with their customers and communities. With more institutions being perceived as unethical, incompetent, and unfair, customers trust businesses to act responsibly now more than ever...

It’s time to bend the rules as your customers are expecting you to do so to make an impact on their business. People say that content is the bread and butter of digital marketing. At Magnolia, we like to go against the grain and challenge status quo. Content marketing is...