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Mastering the Art of Integrated Marketing Communications
In a world where audiences scroll, skip, and skim more than ever, integrated marketing communications isn’t just a strategy — it’s a necessity. Companies with aligned sales and marketing see an average of 208% higher revenue. The days of siloed and segregated campaigns are long gone. Today’s most effective brands are those that weave PR,…
Harness the Power of Paid Social Advertising for Your B2B Business (Updated for 2025)
Dive into the heart of innovation as we unfold the captivating narrative of Magnolia’s transformative journey. In this blog, we
How to Use Social Media for B2B Business Growth (Updated for 2025)
Dive into the heart of innovation as we unfold the captivating narrative of Magnolia’s transformative journey. In this blog, we
5 Instagram Reels Ideas for Your B2B Company (Updated for 2025)
B2B Social Media CAN be Exciting Instagram continues to evolve, with algorithm updates now favoring both photos and Reels while
How Tariffs Impact Digital Marketing Strategies for Canadian B2B Brands
Tariffs—a tax on imported goods and services—often disrupt markets, creating challenges for businesses by driving up costs and reshaping trade
The PR Crystal Ball: Magnolia’s Bold Predictions for 2025
Public Relations Predictions for 2025 At Magnolia, we’ve always got our ear to the ground for the latest trends in
Reaching the Right B2B Audience with Media Buying
Getting the most out of B2B Media Buying Media buying is a core strategy in digital marketing, helping businesses across
Transforming your personal profile into a client magnet
Transforming your personal profile into a client magnet: Top 3 public relations strategies Growing up in Vancouver, Canada and having
What a Human PR Specialist Can Do for a Business That AI Can’t
What a Human PR Specialist Can Do for a Business That AI Can’t I’m a millennial with more than 8
Looking Forward: What I’ve Learned from Running an Agency for 20 Years
Magnolia Communications began life 20 years ago as Yong & Associates. Since then, we have become one of Vancouver’s premiere
Content Trends For PR Pros To Look Out For In 2024
How to apply content trends to your PR work when you have just eight seconds to grab the audience’s attention?
5 Ways Crisis Communications Has Changed in Canada for 2024
5 Ways Crisis Communications Has Changed in Canada for 2024 A crisis can be a terrifying time for a business.
The Valuable Art of Listening
3 best practices for effective communication The way we communicate as teams and businesses has changed due to the advent