Industry Insights
Fresh Content
Public Relations in the Payments Industry
Using Media and Your Spokespersons to Build Trust and Credibility “The problem is not a loss of money or credit, but of trust” – David Perry When it comes to international payments, customers expect seamless, secure, and reliable transactions. Any disruption can erode confidence in a brand and have real financial consequences. A well-executed public…
5 Ways Crisis Communications Has Changed in Canada for 2024
5 Ways Crisis Communications Has Changed in Canada for 2024 A crisis can be a terrifying time for a business.
The Valuable Art of Listening
3 best practices for effective communication The way we communicate as teams and businesses has changed due to the advent
Facing the Future with Empathy and Trust
3 ways to pivot content marketing and PR strategies Empathy is a core aspect of humanity. The world has changed
Brand Refresh and Website Revamp: Exploring Magnolia’s Transformation Journey
Dive into the heart of innovation as we unfold the captivating narrative of Magnolia’s transformative journey. In this blog, we
How to Build Your Social Media Marketing Strategy: A step-by-step guide
To continue growing in today’s competitive markets a well-thought-out Social Media Marketing Strategy is key. And it’s not just about
Reflection: What 19 years has taught me in building a marketing agency
Perseverance. Relentless work ethic. Smell the roses. In 2004, I started Magnolia as Yong & Associates. Truthfully, the “associates” were
Mastering PR Strategies for Brand Building: A Comprehensive Guide for Startups
Did you know that one of the most powerful ways to expand your business is through PR? A strong and
How to Choose and Leverage a Public Relations Agency
PR firms can really change your business for the better with strong PR campaigns. They can help make more people
Supporting Event Networking with Social Media Campaigns
It’s easy to overlook the value of building business relationships in the flurry of AI trends and data-based marketing. However,
From Pitches to Personal Health: Why Communications Professionals Need to Make Time for Themselves
As communications professionals, we often find ourselves spending long hours sitting down as we craft amazing digital marketing plans and
A Public Relations Guide to Securing the Right Media Coverage
If you want to get more coverage to build your brand, create awareness, and get your voice heard in the
5 Minutes to Learn About Intent Signals and Why They Matter
In the realm of marketing, intent signals play a pivotal role in driving successful campaigns. An intent signal refers to