Industry Insights

2024 continues to be the Year of the Creator. And Augmented Reality (AR) will be key for branded social media marketing to take advantage of this. In the last two years, many social media users have had the opportunity to consume vast amounts of online content, discover new activities, and...

As mobile technology evolves rapidly, marketers must stay ahead of emerging trends to remain competitive. Here’s a breakdown of the top mobile marketing trends you should prioritize in 2024. 1. 5G Revolutionizing Mobile Experiences The rollout of 5G has revolutionized how marketers engage with mobile users. With faster download speeds...

When we are looking for communication strategies or tips on effective communication, most of us focus on finding the tips to present our ideas better. We often forget that communication is not only a monologue. but we have to listen to the others as well. After many years of meetings...

Every company is focusing on digital marketing now. They want to connect with the public through digital marketing so that they can drive more revenue. However, this can only happen when a company has good public relations and consistent public engagement through dynamic storytelling. To be successful, the purpose of...

By definition, microsite is a single web page or small clusters of web page separate from a brand’s main website. It will have its own domain or unique URL, and its branding may differ from the brand’s usual one. So why should I use microsites, you might ask. First, we...

“It’s not what you sell that matters as much as how you sell it.” – Brian Halligan, CEO & Co-Founder, Hubspot How your messaging can drive the success or failure of your marketing strategy. As we dive headfirst into 2022, we, like many marketing professionals, are currently reviewing and planning...

Did you know that if people love a brand story, 55% are more likely to buy the product and 44%will share the story? Brand storytelling has become an imperative marketing tool to engage and connect with the audience/customer. This powerful medium allows you to express and narrate not only the...

Marketing is an essential component of every successful business model. Effective marketing is beneficial, but it requires time, effort, and money. It is a sensible investment that will benefit your company’s future growth. That’s why we need Marketing Automation. Given that we live in the age of Machine Learning, it...

No one was expected to know what to do or say on their social media channels, but that was okay. We all entered unchartered territory. Some companies made mistakes, others found new opportunities. What social media strategy we know now is going to be most valuable moving forward. There is...

If a journalist calls you for a soundbite, what would you do? In most cases, the answer is­­­­­­­­­­—respond immediately. But is that the right media interview tactic? For years, the importance of media training has been debatable. Many business owners or senior leadership teams (SLTs) believe that they know their...

Marketers were making the shift to use more digital strategies throughout various campaigns even before the pandemic, but one strategy that was needing a refresh, but less flexible than others, is trade shows. Traditional field marketing stood little to no chance against the pandemic with distancing restrictions in place. Luckily,...

Building relationships and delivering personalized services have often been easier when done in person. There is a certain level of personalization sales teams can offer buyers, when they share their challenges, a variety of solutions can be offered right away that are specific to their needs. That one-on-one opportunity doesn’t...