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Public Relations in the Payments Industry
Using Media and Your Spokespersons to Build Trust and Credibility “The problem is not a loss of money or credit, but of trust” – David
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Facing the Future with Empathy and Trust
3 ways to pivot content marketing and PR strategies Empathy is a core aspect of humanity. The world has changed dramatically over the last few years. To name just a few, there’s been the adoption of hybrid and remote work, rapidly changing technology, higher cost of living, mass layoffs, and...
How to Build Your Social Media Marketing Strategy: A step-by-step guide
Reflection: What 19 years has taught me in building a marketing agency
Perseverance. Relentless work ethic. Smell the roses. In 2004, I started Magnolia as Yong & Associates. Truthfully, the “associates” were me, myself and I. It was great and easy. Decisions were made swiftly and I talked to myself a lot. The last part proved to be a challenge as I...
Mastering PR Strategies for Brand Building: A Comprehensive Guide for Startups
Did you know that one of the most powerful ways to expand your business is through PR? A strong and consistent PR strategy can be the lifeblood of your business, driving remarkable growth and conversion rates. Yet, effective PR for startups doesn’t happen by chance. The hottest startups making waves...
How to Choose and Leverage a Public Relations Agency
PR firms can really change your business for the better with strong PR campaigns. They can help make more people know and think well of your brand. This is important for your business to do well. It might be tough to get the most out of your PR plan, but...
Supporting Event Networking with Social Media Campaigns
It’s easy to overlook the value of building business relationships in the flurry of AI trends and data-based marketing. However, in the B2B landscape where contracts can range from a few thousand to a couple of million dollars, establishing personal connections is essential to secure deals and maintain relationships. By...
From Pitches to Personal Health: Why Communications Professionals Need to Make Time for Themselves
As communications professionals, we often find ourselves spending long hours sitting down as we craft amazing digital marketing plans and PR pitches. In the midst of being in the zone, it’s easy to overlook the importance of taking care of one’s overall well-being. However, it’s crucial to prioritize physical and...
A Public Relations Guide to Securing the Right Media Coverage
If you want to get more coverage to build your brand, create awareness, and get your voice heard in the right publications, a strategic PR plan will get you more than an occasional media hit. “Selecting the right media partners and channels to continuously engage your audience with great content...
5 Minutes to Learn About Intent Signals and Why They Matter
In the realm of marketing, intent signals play a pivotal role in driving successful campaigns. An intent signal refers to any action or behavior that reflects a person’s intention to purchase a product or service. By diligently tracking and analyzing these signals, marketers gain invaluable insights into their target audience....
Key Step in Updating Your Content Strategy You Shouldn’t Skip
How do you approach building a strategy? Why do you even need a strategy? Similar to any other strategy you may need, a content strategy will help you define your goals and set your priorities. It will allow you to plan the work that is ahead. Also, it ensures your...
Looking for 2024 Marketing Strategy?: Adding ABM to your Arsenal should be Number One
As a new year starts, inflation and market instability has made a lot of companies and consumers wary of celebrating. As such, the initially optimistic market has grown even more hyper-competitive. Many companies have then doubled down on their content production and with the volume of marketing content in the...
The Manifest Names Magnolia Communications As A Most Reviewed Global Public Relations Firm
Magnolia Communications celebrated its 18th year in business in the public relations industry. Since opening our doors, we have remained deeply committed to championing our clients’ brand and bolstering their reputation. Today, we proudly announce another milestone to celebrate before closing off the year. We have been recognized as one...
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