Industry Insights

Dive into the heart of innovation as we unfold the captivating narrative of Magnolia's transformative journey. In this blog, we peel back the layers of our brand and website overhaul, offering a behind-the-scenes look at the strategic decisions, challenges, and triumphs that shaped the evolution of Magnolia Marketing Communications. This...

Dive into the heart of innovation as we unfold the captivating narrative of Magnolia's transformative journey. In this blog, we peel back the layers of our brand and website overhaul, offering a behind-the-scenes look at the strategic decisions, challenges, and triumphs that shaped the evolution of Magnolia Marketing Communications. This...

B2B Social Media CAN be Exciting Instagram continues to evolve, with algorithm updates now favoring both photos and Reels while prioritizing engagement over follower count. As TikTok faces increasing regulatory scrutiny, Instagram Reels is well-positioned to dominate the vertical short-form content space—an opportunity many B2B brands overlook. While Instagram may...

Tariffs—a tax on imported goods and services—often disrupt markets, creating challenges for businesses by driving up costs and reshaping trade dynamics. For Canadian B2B companies, these effects are particularly pronounced, given the country’s biggest trading partner is the one imposing it. Yet, while tariffs create operational obstacles, they can also...

Public Relations Predictions for 2025 At Magnolia, we’ve always got our ear to the ground for the latest trends in PR and marketing, in Vancouver, Canada, and beyond. Be it branding, content, PR, crisis communcications or SEO solutions, we’ve done it all! So when our clients come to us for...

Getting the most out of B2B Media Buying Media buying is a core strategy in digital marketing, helping businesses across industries reach specific audiences and amplify brand visibility. Whether for small and medium-sized businesses or large enterprises, a well-planned media buying approach enables companies to place ads on targeted platforms,...

Transforming your personal profile into a client magnet: Top 3 public relations strategies Growing up in Vancouver, Canada and having worked in Public Relations & Marketing Communications with clients across the world, one thing I have come to realize is that only ‘change’ remains a constant. In the wild world...

What a Human PR Specialist Can Do for a Business That AI Can’t I’m a millennial with more than 8 years of experience in the ever-evolving world of marketing & communication who has most recently delved into the whirlpool that is public relations (PR). I’ve ridden the wave of technology...

Magnolia Communications began life 20 years ago as Yong & Associates. Since then, we have become one of Vancouver’s premiere full-service PR and marketing agencies. As we celebrate our 20th anniversary, I want to take a moment to reflect on the journey so far, what I’ve learned, and where I...

How to apply content trends to your PR work when you have just eight seconds to grab the audience’s attention? Studies show that the human attention span is narrowing, with some reports suggesting it could be as short as eight seconds! Regardless of the exact number, it’s clear that PR...

5 Ways Crisis Communications Has Changed in Canada for 2024 A crisis can be a terrifying time for a business. Navigating the many unknowns that arise in a crisis is enough to cause panic, but the speed at which negative sentiment spreads online can heavily contribute to a company’s fears...