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Public Relations in the Payments Industry
Using Media and Your Spokespersons to Build Trust and Credibility “The problem is not a loss of money or credit, but of trust” – David Perry When it comes to international payments, customers expect seamless, secure, and reliable transactions. Any disruption can erode confidence in a brand and have real financial consequences. A well-executed public…

Public Relations in the Payments Industry
Using Media and Your Spokespersons to Build Trust and Credibility “The problem is not a loss of money or credit,

Harness the Power of Paid Social Advertising for Your B2B Business (Updated for 2025)
Dive into the heart of innovation as we unfold the captivating narrative of Magnolia’s transformative journey. In this blog, we

How to Use Social Media for B2B Business Growth (Updated for 2025)
Dive into the heart of innovation as we unfold the captivating narrative of Magnolia’s transformative journey. In this blog, we

5 Instagram Reels Ideas for Your B2B Company (Updated for 2025)
B2B Social Media CAN be Exciting Instagram continues to evolve, with algorithm updates now favoring both photos and Reels while

How Tariffs Impact Digital Marketing Strategies for Canadian B2B Brands
Tariffs—a tax on imported goods and services—often disrupt markets, creating challenges for businesses by driving up costs and reshaping trade

The PR Crystal Ball: Magnolia’s Bold Predictions for 2025
Public Relations Predictions for 2025 At Magnolia, we’ve always got our ear to the ground for the latest trends in

Reaching the Right B2B Audience with Media Buying
Getting the most out of B2B Media Buying Media buying is a core strategy in digital marketing, helping businesses across

Transforming your personal profile into a client magnet
Transforming your personal profile into a client magnet: Top 3 public relations strategies Growing up in Vancouver, Canada and having

What a Human PR Specialist Can Do for a Business That AI Can’t
What a Human PR Specialist Can Do for a Business That AI Can’t I’m a millennial with more than 8

Looking Forward: What I’ve Learned from Running an Agency for 20 Years
Magnolia Communications began life 20 years ago as Yong & Associates. Since then, we have become one of Vancouver’s premiere

Content Trends For PR Pros To Look Out For In 2024
How to apply content trends to your PR work when you have just eight seconds to grab the audience’s attention?

5 Ways Crisis Communications Has Changed in Canada for 2024
5 Ways Crisis Communications Has Changed in Canada for 2024 A crisis can be a terrifying time for a business.