It’s Sunday! Mary’s at home, laying on the couch, looking for the fall clothes on Google and Amazon. After much deliberation, she ends up shopping on Zara.com. She then decides to watch some cooking videos on YouTube. While the first video is playing, she looks through the suggestions for the next choice as well, skipping […]
Demystifying The Digital Advertising World Read More »
Fresh into the job, on my third day, the VP of Sales and I had an introductory call. As the newly appointed marketing communications manager at Sierra Wireless, the “me, myself, and I” team of one was, no lie, intimidated to speak with Jason Cohenour. It went well. He’s a seasoned pro and made me
Word of the Month: (Re) Alignment (əˈlīnmənt) Read More »
Whether you are new to the game or an old sea dog navigating the rough waters of marketing, you probably heard about customer journey mapping and how it can help your company boost its revenue. Yet, you are still not sure why or how to use it. First, let us take a step back and
Why Customer Journey Mapping is Important Read More »
“My takeaway: tech is still where it’s at as long as you focus on meaningful value creation, video distribution is ripe for continued disruption, and Vancouver is a video powerhouse.” Click here to learn more about Siegfried Luft’s journey to entrepreneurship in Techcouver and the lessons’ he has learned along the way.
How Technology Inspired the Entrepreneur in Me Read More »
While the struggle to pivot and accept the new normal following the onset of the COVID-19 pandemic, many industries saw this as an opportunity to re-envision their operations and pave a new path for a digital transformation. Click here to learn more about how Netskrt Systems is leading the smart way to unlock innovation in
Customer-Centric Approach Read More »
We often hear a client state that they want to appear on the front page of the Wall Street Journal, have a campaign go ‘viral’ or be on a prime-time spot of Good Morning America. These opportunities are any PR professionals’ dream media placement, however, we need to reflect on where our clients are now,
Does Your Company Need a PR Program? Read More »
Some financial advisors are reporting a record-breaking year for new clients seeking financial advice – many of them for the first time. Click here to learn more about the increase of Canadians turning to financial advisors during the pandemic.
The pandemic has led to a flurry of new clients for some advisors Read More »
As the world’s largest manufacturer of tubular motors for interior window coverings and exterior solar protection, Somfy unveils its all-new learning platform, Somfy U. The training platform will offer on-demand training programs as well as live training events for the professional installation of motorized interior window coverings, awnings, exterior solar screens and rolling shutters. Click
Somfy Unveils all New e-learning Platform: Somfy U Read More »
Somfy, thas announced its new partnership with Samsung SmartThings. Using Somfy’s new TaHoma Gateway, Somfy-powered shading solutions can now be fully integrated into the smart home and controlled through the SmartThings application. Click here to learn more about the partnership.
Somfy partners with Samsung SmartThings Read More »
The future of many banking products will rely heavily on hyper-personalisation, BlueShore Financial’s Reg Marrinier tells David Robinson. But as banks often hold huge stores of data and client histories, how can this best be activated the gain a competitive advantage? Click here to listen to The Banker Podcast for more information about this
Banking in transition Episode 48: Personalised banking services in the age of data Read More »
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