Communication Plan and
Strategy

Take a strategic approach to your PR and marketing communications

Prioritizing your marketing initiatives can be challenging. Our team of strategic marketing professionals know how to tailor PR and communication strategies for your business. Understanding your industry and your target audience is key to prioritizing and leveraging effective marketing to its fullest capabilities.

How we can help

Effective Strategy Development

Build a purposeful PR and communications strategy to drive your marketing initiatives.

Purposeful Planning

Make the most of your budgets and bandwidth to target the right people at the right time.

Prioritizing Efforts

Take a strategic and conscious approach to PR and communications while building effective campaigns.

“It is an absolute pleasure to work with the team at Magnolia. They are responsive, friendly, helpful, and highly skilled in PR and communications. Magnolia has been an integral partner for us in helping improve our brand awareness across our markets and have been a seamless extension of our team. They have brought unique ideas to the table, delivered consistent media coverage and enabled us to put forth a strong brand message to our target audience. Using their expertise, we have been successful in positioning Somfy and our spokespeople as leaders in the home automation space and we look forward to their continued support in driving our brand forward.”

Cheryl Grabon

Digital Marketing Manager at Somfy North America

Public Relations and Communications Planning and Strategy

Discover how a strategic public relations and communications plan can benefit your business and drive ROI through purposeful marketing initiatives.

What’s included:

Why people love Magnolia

"It has been an amazing journey building our brand with Magnolia. Their knowledge of the industry and level of professionalism is commendable. They stand true to their commitment and are exceptional at delivering results that make a difference to your business. We greatly appreciate their work and are happy to be a valued partner with them."

"The Magnolia team demonstrated to us how a strategic PR program can have a direct impact on business outcomes and that good PR at the right time can influence relevant business development opportunities. Magnolia’s energy and highly responsive approach resulted in high-impact PR results in tier one publications that was revered by many partners in our industry."

"With Magnolia Marketing Communications, the company completed a financing round that raised more than $70 million CAD. The team delivered on time and within budget, proving their professionalism and reliability. Further, they demonstrated excellent communication through virtual meetings and emails."

Frequently asked questions

How does Magnolia develop customized communication plans to meet the unique needs of our organization?

Magnolia’s communication plans are meticulously crafted to align with the specific goals, values, and challenges of your organization. We conduct in-depth consultations to understand your unique requirements, industry landscape, and target audience. Our experts then design comprehensive communication strategies tailored to enhance your brand’s messaging, reputation, and overall communication effectiveness.

Can Magnolia assist in crisis communication as part of a comprehensive communication strategy?

Absolutely. Crisis communication is a crucial component of our comprehensive communication strategies. Magnolia’s experts integrate crisis preparedness into your communication plan, ensuring that your organization is equipped to handle unforeseen challenges with a strategic and effective response. We develop protocols, train key personnel, and establish clear communication channels to address crises promptly and maintain stakeholder trust.

How does Magnolia ensure consistency across various communication channels within a strategic communication plan?

Consistency is key to effective communication. Magnolia develops communication plans that encompass a multi-channel approach, ensuring a consistent and cohesive message across various platforms. From traditional media to digital channels, our strategies are integrated to convey a unified brand narrative, reinforcing your organization’s values and objectives.

Can Magnolia's communication plans adapt to changes in the business environment or industry trends?

Absolutely. Our communication plans are designed to be dynamic and adaptable. We continuously monitor industry trends, assess market dynamics, and evaluate the effectiveness of our strategies. If there are changes in the business environment or emerging trends, Magnolia’s experts proactively adjust your communication plan to ensure it remains relevant, impactful, and aligned with your organization’s evolving goals.