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B2B Webinar Production

Why You Need a Webinar Marketing Agency

Build a strong sales pipeline with qualified leads, position your brand as an expert in the industry with Magnolia’s B2B marketing webinar services. Our team of experts helps you choose the right topic to build a pool of educated audiences that will be receptive to your content. We bring our technical knowhow to running webinars and create promotional materials to get the leads you need to grow your business.
Contact Us for B2B Webinar Strategy

How we can help

You need a B2B webinar program that’s tailored to your company’s goals. But we know how complicated and time-consuming webinars can be for in-house teams. Which is why we take care of ideation, content creation, technical logistics, as well as executing marketing campaigns and managing post-event content distribution. All you have to do is host the webinar.

User Acquisition & Thought Leadership

Whether you're launching a new product, or building thought leadership for your CEO prior to a funding round, you need an efficient webinar strategy to attract new users and establish industry authority. We create webinars that address audience pain points and highlight the benefits of your products and solutions with content that is targeted towards your key markets, making you stand out amongst your competitors.

Customer Retention

Keep existing customers engaged with valuable content that reminds them of your solutions and product benefits, providing you more opportunities to cross-sell to already engaged users. We align webinar goals with your business outcomes, generating qualified leads that help your business thrive.

Maintain Market Position

Reinforce brand presence and stay ahead of competitors with a webinar marketing agency that understands your industry and the needs of your customers. Our team of experts will create webinar messaging and a promotion plan that targets the market segments that will be most receptive to your brand and product story.
Find the Right Solution For Me

“SureWerx and Magnolia have built a long standing relationship over the years and they are a trusted and valuable extension to our marketing team. Magnolia has proven their expertise by bringing creative digital marketing campaigns that offer in-depth data analysis and integration to our CRM systems for us to make sound business decisions.”

Vice President and General Manager of SureWerx Canada

End-to-End Webinar Production for Success

At Magnolia, we understand creating webinars can be challenging. Choosing relevant topics to keep audiences engaged, promoting the webinar to the right audience, as well as the technical aspects of webinar production can be hard to do in-house. Magnolia’s team takes care of all these aspects so you can connect directly with your customers most effectively.

What’s included:

We review your current messaging to build a webinar that is relevant to your target audience. We provide the following webinar services to support your lead generation goals.

  • Webinar platform setup
  • Registration landing page
  • Asset creation, including presentations, videos, and handouts
  • Promotional materials
  • Marketing campaign for webinar
  • Live event assistance
  • Post-event content distribution
  • Attendance statistics and engagement metrics

Why people love Magnolia

“It is an absolute pleasure to work with the team at Magnolia. They are responsive, friendly, helpful, and highly skilled in PR and communications. Magnolia has been an integral partner for us in helping improve our brand awareness across our markets and have been a seamless extension of our team. They have brought unique ideas to the table, delivered consistent media coverage and enabled us to put forth a strong brand message to our target audience. Using their expertise, we have been successful in positioning Somfy and our spokespeople as leaders in the home automation space and we look forward to their continued support in driving our brand forward.”
Cheryl Grabon
Digital Marketing Manager at Somfy North America
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"Since partnering with the Magnolia Marketing Communications team, the company has been covered by several high-profile outlets including multiple magazine bylines and podcasts. They have a clear commitment to learning about our business and respective industry."
Director of Marketing, Moneycorp Americas
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“We are pleased with Magnolia’s services and happy with this successful partnership. Their collaborative and responsive team is proactive in finding new opportunities for us. We have a niche sector, so sometimes it has been a challenge to create a true understanding of our story and messaging. Still, they have been eager to learn and share that story and have succeeded as much as any general PR/Marketing firm could be expected to.”
Joannah Connolly
Lead, Brand Communications and Content at iQmetrix
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Frequently asked questions

Interactive webinars are a critical tool for building brand awareness for B2B audiences. Webinars enable potential leads to interact with your business, driving them closer to the end of the marketing funnel, towards conversion. Engaging webinar material can be a great way to educate your audience about your products and services, while also keeping them entertained. Marketing webinars aren’t location specific and can be viewed by audiences across the globe, increasing your company’s reach. 

The frequency of hosting webinars will depend on the topic you want to focus on and your available resources. For lead generation, quarterly webinars can be incorporated into your marketing campaign. You could also hold webinars on a monthly basis for shorter topics and product updates. It is best to understand your team’s capacity for hosting webinars. To build a webinar strategy that aligns with your goals, work with a webinar marketing agency to ensure your strategy works in tandem with your holistic marketing efforts.

End-to-End Marketing Agency in Canada
Magnolia was founded in Vancouver, British Columbia, Canada, as a boutique public relations firm and full-service marketing agency specializing in B2B digital PR and marketing. We’re dedicated to helping clients in a variety of niche industries achieve their goals and discover new audiences. Connect with our team of specialists to learn how we can support your company’s growth.

Ready to Unlock Growth Together