Author name: Magnolia

Do you think that existing customers don’t help to generate more profits than new customers acquired by paid ads? Hold onto that thought and let’s see if your answer changes at the end of this blog.  Paid ads have become the mainstream of attracting new customers since last year and it is expected that more

Your website resembles a plant. It will perish if you don’t look after it so you must nurture your website if you want it to thrive. Although you won’t be able to offer your website nutrients, water, or sunlight to grow, there are other things you can do to help it continually develop.  It is essential

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting” is a quote Bill Gates wrote in 1996, and it has never been more accurate. The increasing role content brings to brand awareness, long-term ROI, and better leads is never more pertinent than

“If I only had two dollars left, I would spend one dollar on PR.” — Bill Gates, founder of Microsoft The dictionary defines public relations (PR) as the business of inducing the public to have understanding for and goodwill towards a person, firm or institution. In its simplest terms, PR aims to boost brand awareness

In recent years, digital marketers have heard about SEO again and again, but do you understand how it aligns with your business strategy? SEO is not just the job of an SEO specialist or expert, it is an entire team’s collaboration.  This non-technical SEO concepts article will help internal marketing teams including copywriters, designers, web