Changes in the B2B landscape are often influenced by trends that are taking place in the consumer market, but when the pandemic spread across the globe, everyone went into survival mode. There wasn’t one clear leader for the rest to follow. The pandemic caused us all to reconsider our priorities and use the technologies available […]
The Post-Pandemic Trends Shaping The Marketing Landscape Read More »
Somfy System’s latest Clever™ DIY Tilt Blind Motorization Kit was featured in @CEPro. Get to know more about their innovative, user-friendly do-it-yourself product here.
Somfy Launches Clever DIY Tilt Blind Motorization Kit for Natural Light Management Read More »
Our client, Chris Catliff, President and CEO, BlueShore Financial shared his post-election wish list and economic priorities with Business in Vancouver. Click here for the full article.
B.C. business leaders’ post-election wish list Read More »
It’s Sunday! Mary’s at home, laying on the couch, looking for the fall clothes on Google and Amazon. After much deliberation, she ends up shopping on Zara.com. She then decides to watch some cooking videos on YouTube. While the first video is playing, she looks through the suggestions for the next choice as well, skipping
Demystifying The Digital Advertising World Read More »
Fresh into the job, on my third day, the VP of Sales and I had an introductory call. As the newly appointed marketing communications manager at Sierra Wireless, the “me, myself, and I” team of one was, no lie, intimidated to speak with Jason Cohenour. It went well. He’s a seasoned pro and made me
Word of the Month: (Re) Alignment (əˈlīnmənt) Read More »
Whether you are new to the game or an old sea dog navigating the rough waters of marketing, you probably heard about customer journey mapping and how it can help your company boost its revenue. Yet, you are still not sure why or how to use it. First, let us take a step back and
Why Customer Journey Mapping is Important Read More »
“My takeaway: tech is still where it’s at as long as you focus on meaningful value creation, video distribution is ripe for continued disruption, and Vancouver is a video powerhouse.” Click here to learn more about Siegfried Luft’s journey to entrepreneurship in Techcouver and the lessons’ he has learned along the way.
How Technology Inspired the Entrepreneur in Me Read More »
While the struggle to pivot and accept the new normal following the onset of the COVID-19 pandemic, many industries saw this as an opportunity to re-envision their operations and pave a new path for a digital transformation. Click here to learn more about how Netskrt Systems is leading the smart way to unlock innovation in
Customer-Centric Approach Read More »
We often hear a client state that they want to appear on the front page of the Wall Street Journal, have a campaign go ‘viral’ or be on a prime-time spot of Good Morning America. These opportunities are any PR professionals’ dream media placement, however, we need to reflect on where our clients are now,
Does Your Company Need a PR Program? Read More »
Some financial advisors are reporting a record-breaking year for new clients seeking financial advice – many of them for the first time. Click here to learn more about the increase of Canadians turning to financial advisors during the pandemic.
The pandemic has led to a flurry of new clients for some advisors Read More »
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