Written By: Phoebe Yong, Founder and President, Magnolia Communications
A crisis can be a terrifying time for a business. Navigating the many unknowns that arise in a crisis is enough to cause panic, but the speed at which negative sentiment spreads online can heavily contribute to a company’s fears about their longevity. 62% of consumers reconsider purchasing products and services from a brand with a bad reputation.
But in times of crisis, organizations that are prepared and have a crisis communications plan in place will be better positioned to maintain their brand’s reputation and continue their operations seamlessly.
