B2B Social Media CAN be Exciting
Instagram continues to evolve, with algorithm updates now favoring both photos and Reels while prioritizing engagement over follower count. As TikTok faces increasing regulatory scrutiny, Instagram Reels is well-positioned to dominate the vertical short-form content space—an opportunity many B2B brands overlook.
While Instagram may seem too informal for B2B, it offers a unique way to build brand recognition by showcasing company culture, storytelling, and value-driven short content. Complex business discussions are best suited for LinkedIn, but Instagram remains a powerful platform for engaging potential clients and employees through bite-sized, relatable content.
The key question for B2B brands: how can you leverage Reels without compromising your professional image? We’ve compiled a list of practical, low-effort ideas to help maximize brand exposure while maintaining credibility.
B2B Reels #1: The Classic Tour
Instagram continues to evolve in 2025, with algorithm updates balancing engagement across both photos and Reels while emphasizing meaningful interactions over follower count. As TikTok navigates ongoing regulatory challenges, Instagram Reels remains a dominant player in the vertical short-form content space—an often-underutilized opportunity for B2B brands.
While Instagram may seem too informal for B2B, it provides a powerful platform to build brand awareness through company culture, storytelling, and value-driven short content. While complex business discussions thrive on LinkedIn, Instagram offers a way to connect with potential clients and employees through engaging, digestible content.
The key question for B2B brands: how can you leverage Reels to enhance credibility and visibility without diluting professionalism? We’ve compiled a list of practical, low-effort strategies to help maximize brand exposure while maintaining industry authority.
B2B Reels #2: Meet the Team
A quick behind-the-scenes tour of a department is an easy and effective B2B Reel idea to showcase the people who keep your company running. This type of content helps humanize your brand for potential clients and employees. A simple way to execute this is to walk up to a team member mid-task and ask:
- Who they are
- What they do
- One thing they can’t live without
For the best results, ask for volunteers who are comfortable on camera. If someone is shy, don’t force it—an awkward performance can affect the quality of your Reel. Instead, do a walkthrough of the department and have team members hold up placards with their names, job titles, and key responsibilities. Spend a moment on each to ensure readability for your audience.
If your team is full of extroverts, you can have fun with this concept and let personalities shine.
Pro Tip: Have everyone write down their answers in advance, but don’t tell them exactly when you’ll be filming. This keeps the content spontaneous while preventing long pauses or rambling. Even the most casual-looking content benefits from a little planning!
B2B Reels #3: Then and Now
A trip down memory lane. Show your brand story through photos or videos from its founding, then showcase how it’s currently going. It’s important to show off the growth and how far your B2B company has come, but it’s equally important to spend some time on the team members.
Company trips, weddings, baby showers, and life milestones of team members really contribute to a company’s story. It’s not just a successful business but is also made up of people who have grown a lot with the company.
While this Reel idea will mostly consist of archival assets, it might be a good idea to have the founder or CEO do a bit of commentary on it. Context is key when trying to develop engagement with new audiences, just make sure to keep it short and to the point.
B2B Reels #4: Motivation
If your team members frequently speak at conferences or events, make sure to capture those moments—motivational snippets make for powerful Reels. In 2025, audiences crave content that feels authentic, inspiring, and actionable. Short-form videos with a strong, relatable message can boost engagement and reinforce your brand’s thought leadership.
To maximize impact, always set up the context before delivering the key message. Adding captions to highlight keywords helps reinforce takeaways, making the content more digestible and memorable.
Since many speaking engagements take place in dimly lit venues, archival footage may not always be high quality. One effective workaround is to extract the speech audio and pair it with high-quality visuals of your team—whether at work or in moments that reflect the message. The key is to create an emotional connection between the words and the imagery.
Why motivation matters in 2025: With information overload at an all-time high, people are drawn to content that sparks inspiration and action. Reels that share compelling insights or words to live by can help position your brand as a source of wisdom and leadership while keeping audiences engaged in a fast-paced digital world.
B2B Reels #5: FAQs
Answering industry frequently asked questions (FAQs) is a great way to showcase your insights without producing a weighty thought leadership piece. You’d be surprised how open audiences are to watching short informative videos with little direct relationship to them at the moment. This helps develop an interest in the topic and positions you as an industry expert. So whether you’re answering:
- What is the correct setting for a welding torch?
- How do you grow your business on social media?
- What is an easy way to check for errors in your program?
- Or other industry concerns
Make sure you keep these as simple as possible and quick. It will take a bit of time to get this streamlined but just keep producing and you’ll be able to find the perfect mix of conciseness and informativeness.
Keep in mind that Instagram is not a great platform for multi-topic diatribes, so focus on one to two specific questions per Reel. Keeping it concise but informative allows your company to show off your expertise and reach new audiences on Instagram.
Remember to always ask the audience to leave more questions in the comments to drive engagement and fuel your next reel.
Start Producing B2B Reels
The key B2B social media strategy takeaways here is to keep them simple, on-brand, and as frictionless as possible. The easier it is to produce, the more likely you are to be consistent with these. Consistency is key to building your audience and getting preferential attention from the algorithm.
Some things to remember when you’re preparing your production:
- Have a plan or a script. Even if you’re going for a more casual approach, it helps choreograph the action to make the actual production quicker. Having a plan also helps to keep the production on-brand.
- Keep it well-lit. Turn on as much light as you need. If you’re using natural light, produce only when the sun’s out.
- Keep things in focus. Tap your subject before you start recording and be mindful that it’s in focus when you start moving around.
- Use music AND closed captions. Music keeps your Reels dynamic and helps you get a better reach. Closed captions help your Reel be more accessible for users who have their phones on mute. These also help highlight the key message of your video.
- Add high-quality cover photos with titles to your Reels. These aid with your profile’s branding and curation.
If you’re interested in getting started with Instagram Reels for your business but need help with the strategy and seed content, contact us and we can work with you to perfect your brand story.
Author
Ayo Supangco is Magnolia’s Program Lead for Social Media and Content Marketing services. He is passionate about leveraging content across platforms to elevate B2B brands to ensure brand awareness and lead generation support.
