Financial advisers are increasingly incorporating life coaching into their services as investing becomes more accessible through robo-advisers and DIY platforms. Instead of solely managing portfolios, advisers now help clients navigate the emotional aspects of retirement, such as finding purpose, dealing with loss, and adjusting to lifestyle changes.
A 2023 study from the Retirement Coaches Association found that 90% of retirees expect financial professionals to assist with non-financial aspects of retirement, such as building community and managing time. Adam Chapman, a financial planner in London, Ont., highlights the shift from managing money to managing people, as many retirees are motivated by anticipatory grief to make the most of their remaining years.
Sahar Abdul Zahir, a financial planner at BlueShore Financial, pursued additional certifications to better support clients emotionally in retirement, emphasizing a more human-centered approach. While advisers are not therapists, they increasingly see their role as guiding clients through major life transitions beyond just wealth management.
Read the article on the Globe and Mail here
