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Garner industry insights from our B2B marketing experts on the latest trends, industry news and discover their tips and tricks of the trade.

April 10, 2025

After rebelling against the family business of finance, this advisor fell in love with his work

This Globe and Mail article profiles BlueShore Financial‘s Justin Prasad, who initially resisted joining the family finance business but eventually embraced the profession. It explores his journey, the challenges faced,...

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April 9, 2025

Somfy North America to Exhibit at IWCE 2025

April 9, 2025

Setting expectations on an inheritance

January 30, 2024
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Your Employees Are Wary of Integrating AI into Human Resources

Are you considering adopting software that allows you to improve your human resources management using artificial intelligence? Make sure to appease your employees before deploying this new solution. Indeed, nearly two-thirds of Quebec employees surveyed by the firm Capterra are of the opinion that the use of AI “to make...

January 30, 2024
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Somfy, LearnUpon Earn Bronze in 2023 Brandon Hall Group Excellence in Technology Awards

Somfy announces its bronze award win for the Best Advance in Business Automation in the 2023 Brandon Hall Group Excellence in Technology Awards with its partner LearnUpon. The Company is honored for its development of Somfy U, an on-demand training platform to address business challenges and its growing professional network....

January 30, 2024
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Somfy Training Platform Wins Award

Somfy announced its bronze award win for the Best Advance in Business Automation in the 2023 Brandon Hall Group Excellence in Technology Awards with its partner LearnUpon. The company was honored for its development of Somfy U, an on-demand training platform to address business challenges and its growing professional network....

January 26, 2024
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Creating retail omnichannel experiences for Gen Alpha

For the next few years it’s likely the focus will pivot to the Gen Alpha — a consumer population projected to hit 2.2 billion this year, according to a Razorfish research report that reveals the attitudinal behavior of Alphas, contrasts that behavior with Gen Z and offers up insight for...

January 25, 2024
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Somfy Improves Motorized Window Covering Control

Somfy, the world’s largest manufacturer of motors for interior window coverings and exterior solar protections, announced today the launch of the Sonesse® 30 PoE motor. This innovative motor, and other Power over Ethernet (PoE) controlled devices, enhance control for users to create custom commands and manage large spaces using a...

January 25, 2024
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10 Energy-Efficient Products for a More Sustainable Home

Not only can energy-efficient home products save homeowners extra cash each month by lowering utility bills, but according to a 2022 report from the American Council for an Energy-Efficient Economy, they can also improve a home’s resale value. As energy efficiency becomes a higher priority among today’s homeowners, the U.S....

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