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Garner industry insights from our B2B marketing experts on the latest trends, industry news and discover their tips and tricks of the trade.

April 10, 2025

After rebelling against the family business of finance, this advisor fell in love with his work

This Globe and Mail article profiles BlueShore Financial‘s Justin Prasad, who initially resisted joining the family finance business but eventually embraced the profession. It explores his journey, the challenges faced,...

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April 9, 2025

Somfy North America to Exhibit at IWCE 2025

April 9, 2025

Setting expectations on an inheritance

April 8, 2025

The Growing Demand for Outdoor Living Spaces

As demand for outdoor living spaces grows, Somfy is leading the way with motorized solutions that bring comfort, convenience, and smart technology outside. Their motorized awnings, pergolas, and screens automatically adjust to sun and wind conditions, offering year-round usability and protection. Integrated with smart home platforms, Somfy’s systems can be...

April 7, 2025
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The onus is on advisory firms to support private market investments

“The dealer has a responsibility to make sure advisors have the right knowledge, education and training,” -Theresa Shutt, chief investment officer at Harbourfront Wealth Management As private market investments become more popular with retail investors, advisory firms have a growing responsibility to support their advisors in navigating this space. These...

April 4, 2025

Smart Window Coverings Automation in 2025

The article highlights how Somfy is leading the charge in the evolution of smart window coverings. It explores the company’s role in pushing automation forward, from motorized shades that respond to natural light to systems that integrate effortlessly with broader smart home ecosystems. As the industry moves toward more intuitive,...

March 17, 2025

Financial adviser or life coach? The growing hunger for advice on retirement’s ‘softer side’

Financial advisers are increasingly incorporating life coaching into their services as investing becomes more accessible through robo-advisers and DIY platforms. Instead of solely managing portfolios, advisers now help clients navigate the emotional aspects of retirement, such as finding purpose, dealing with loss, and adjusting to lifestyle changes. A 2023 study...

March 14, 2025
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Somfy’s Chandrima Deuri Sikka Shares Career Lessons in Her Journey Through CI

Chandrima Deuri Sikka, a seasoned professional in the smart home and custom integration (CI) industry, shares key career lessons from her journey at Somfy. With nearly a decade of experience, she has played a significant role in developing innovative smart home solutions. Her journey began with a four-year undergraduate degree...

March 14, 2025

The Bank of Canada has lower its key interest rate again

On March 12, 2025, the Bank of Canada reduced its key policy rate by 25 basis points to 2.75%, marking the seventh consecutive rate cut in nine months. This decision aims to mitigate potential economic damage from recent U.S. tariffs imposed by President Donald Trump, including a 25% tariff on...

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