SUCCESS STORY
Moneycorp Americas
INDUSTRY: Fintech
CLIENT DESCRIPTION: Moneycorp has been a leading provider of global payments and currency risk management solutions since 1979, delivering high-touch service and innovative technology products for seamless cross-border payments and safeguarding FX risk exposure. With locations in the UK, USA, Canada, Ireland, France, Spain, Romania, UAE, Hong Kong, Australia, and Brazil, they help businesses and individuals achieve their goals and get their money to where it needs to be.
Challenge
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Support Money20/20 Las Vegas presence through organic social media
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Promote key team members as industry opinion leaders
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Drive meeting bookings with prospects and media
Moneycorp Americas needed to maximize the impact of its delegation’s attendance at Money20/20 Las Vegas 2022 through organic social media content. As a leading provider of global payments and currency risk management solutions, the company wanted to use the event as an opportunity to strengthen its presence in the finance and payments industry, spotlight key team members and increase visibility among prospects, partners and media.
Moneycorp Americas required a strategic social media approach that would help its delegation stand out during a highly competitive industry event. The challenge was to create timely, engaging content that showcased valuable event insights, promoted Moneycorp Americas spokespeople as opinion leaders and encouraged meeting bookings with prospects and media before, during and after the event.
Strategy
To support Moneycorp Americas’ event presence, Magnolia implemented a targeted organic social media strategy focused on visibility, engagement and relationship-building:
1. Content deployment
Created a targeted organic social media plan timed around Money20/20 Las Vegas 2022.
2. LinkedIn amplification
Promoted Moneycorp Americas team members’ LinkedIn profiles to support visibility, networking and on-site recognition.
3. Real-time event content
Shared timely posts featuring event insights, financial commentary and key industry conversations.
4. Meeting generation
Used social content to encourage engagement with prospects and media before and during the event.
Results
Even without a physical booth, Moneycorp was able to make the most out of event attendance to not only improve their brand position but also their sales team’s network.
“Magnolia has been a critical strategic partner of ours and influential in helping us establish our brand presence in North America. Their team has supported our spokespeople in developing impactful messages that have helped establish us as thought leaders and market movers in the crowded global payments space.”
Monica Bermudez, Director of Marketing, North America, Moneycorp