Digital Marketing Specialist

Annie Wong

Impactful. Adaptive. Data-informed.

With over six years of marketing experience, I’ve led cross-functional teams across early-stage startups (from Seed to Series B) and global marketing agencies. I bring a unique blend of technical and creative thinking, stemming from my academic background in Energy Science and Engineering, which I’ve seamlessly transitioned into a career in digital marketing.

I specialize in building full-funnel marketing strategies that drive growth, particularly in SaaS and EdTech. My approach is rooted in performance marketing, lead generation, marketing automation, and a strong emphasis on user experience. I’ve developed go-to-market strategies, managed campaigns, and implemented marketing workflows that significantly improved conversion rates and sales productivity.

I’m passionate about working in dynamic, fast-paced environments where innovation and adaptability are key. I thrive on collaboration, experimentation, and solving complex problems with data-informed strategies. Whether it’s launching a new product, optimizing digital channels, or crafting campaigns that convert, I’m committed to delivering meaningful results.

I am a naturally curious and tech savvy person who enjoys exploring cutting-edge marketing tools — especially AI-driven platforms that help marketers work smarter. Outside of work, I find balance in nature and stay active through a variety of sports, from hiking and running to trying new outdoor adventures. Whether it’s learning a new tool or tackling a new trail, I’m always up for a challenge.