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Why Earned Media Plays a Bigger Role in B2B Pipeline Than You Think
B2B buyers are often cautious and busy. And they’re doing more research than ever before. If your prospect lands on your website and only sees self-published proof such as your own claims, your own testimonials, your own case studies, it can still feel … “biased”. (Because it is.) Earned media is the critical third-party validation,…
Invest in retention campaigns and increase your profit up to 95%.
Do you think that existing customers don’t help to generate more profits than new customers acquired by paid ads? Hold
Website Maintenance: An Essential Cleansing Process
Your website resembles a plant. It will perish if you don’t look after it so you must nurture your website if
Expand Your Reach With These Latest Content Trends
“Content is where I expect much of the real money will be made on the Internet, just as it was
Why You Should Be Using Landing Pages
In digital marketing, a landing page is a web page created specifically for a marketing or advertising campaign. This particular
Content and PR: A Match Made in Marketing Heaven
“If I only had two dollars left, I would spend one dollar on PR.” — Bill Gates, founder of Microsoft
Understanding SEO in 2021: A Non-Technical Guide
In recent years, digital marketers have heard about SEO again and again, but do you understand how it aligns with
Trends Shaping the Future of Public Relations and Beyond
The field of public relations constantly innovates to communicate effectively as consumer demands shift and brands embrace new communication methods.
Mastering Your B2B Social Media Strategy
B2B companies use social media for various reasons; it is not exclusive to B2C companies or influencers. However, B2C companies
Two Actions To Achieve A Healthy Email Deliverability Rate
Have you seen a low email deliverability rate despite your brilliant email campaign strategy? This is especially disappointing because your
PODCAST: IF I HAD A CRYSTAL BALL…IT’S TIME TO REIMAGINE AND TAKE ACTION
As businesses re-open and resume after the “Great Pause” we are all looking to put into action what we’ve been
PODCAST: IF I HAD A CRYSTAL BALL…WHY RECALIBRATING CONTENT SHOULD BE TOP OF MIND FOR B2B MARKETERS
Taking the Next Step: Recalibrating your content should be a priority; for a more in-depth discussion, listen to the first
Find Success During COVID-19 and Beyond by Strengthening Customer Trust
Build long term success by strengthening customer trust during these challenging times or COVID-19 The pandemic has surprisingly made opportunities