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You only have once chance to make a good first impression.
Your team has worked hard to develop a product or service to meet the needs of your target market. The last critical step is to launch your product into the marketplace. A comprehensive go-to-market plan will help ensure your launch is noticed amongst all the hype and that your audience understands the value proposition of your product.
Our team has many years experience in launching various high tech products and services -- from software to hardware to services. Each go-to-market plan follows three major stages:
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Conducting a discovery session with you to understand your unique requirements and objectives
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Developing a detailed plan and schedule
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Measuring the success of the product launch
Magnolia works closely with our clients to act as an extension of your own company. Launching your product does not have to be a frantic rush of activities. The Magnolia team can help ensure that your go-to-market plan is bullet-proof and every marketing initiative is executed smoothly.
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Checklist for your Next Product Launch
 Before you launch your next product, consider these key marketing programs:
- Communications Plan (external and internal)
- PR Plan (media relations, press release)
- Event Management (show the place to launch your product)
- Collateral Package (consistent messaging, online and printed materials)
- Advertising Plan (creative, targeted, metrics)
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