The advancement of social media has taken PR to news heights of communications. Who isn’t blogging, Tweeting, FACE-ing, linking, Digging, Wikiing, you name it.
But at Magnolia, we say, step back and really think about how all this fits with your business landscape. Just because one can tweet doesn’t mean the CEO should tweet. Just because you can blog, tweet, FACEBOOK, Digg, how do you priorize and access the resources it requires to maintain these applications?
Our social media approach with a great press release. We encourage our clients to use this traditional method but improve on it, using PR 2.0 tools, to reach media. Here is an overview of our PR 2.0 approach. Let us turn your traditional press release to a compelling, valuable communications tool. No fluff press releases, but relevant, meaningful news that matter to your target audience. But this requires our customers to step outside their comfort zone.
