Product Launches
- Experience in launching new products; creating comprehensive marketing communications mix for new products.
Results: launched over 15 high technology products; including AirCard product line and Voq mobile phone.
- Experience in international marketing communications launch activities.
Results: launched products at international events including China, Singapore, London, Geneva, Cannes, and US. Presented at Singapore’s High Commissioners event for new products. Participated at joint marketing events with Intel and Microsoft in London, England.
- Experience in integrated marketing campaign including print and web advertising, PR, events and channel marketing.
Results: worked on multi million dollar advertising campaign introducing new product, staged new product event including reception, and product demonstrations.
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Public Relations
- Experience in managing a comprehensive public relations program
Results: Program received over 50 media hits monthly, regular product reviews (including CNET, PC Magazine, Wired, Chalk TV), customer stories (vertical magazines like Frontline)
- Experience in establishing a media network, and building media relationships
Results: relationships with key industry press/analysts (including Gartner, PC Magazine, Vancouver Sun, RFID Journal)
- Experience with corporate and product awards program
Results: garnered over 50 corporate and product awards from leading publications and organizations (Internet World, PC Magazine, Financial Post, BCTIA)
- Experience in customer story initiatives
Results: Interviewed and wrote customer stories, placed numerous customer stories in leading vertical publications, program had no stories to start, now has over 25 customer stories.
- Experience in press release process and distribution
Results: Written numerous press releases for public companies, complete understanding of newswire distribution, and handled all internal and external reviews.
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Event Management
- Experience in creating new trade show booths (budget ranged from $25K to $200K US)
Results: a 10 x 10 booth expanding to 40 x 40 booth, incorporated new corporate and product branding, complete with audio visual requirements, meeting space and multi product demonstrations.
- Experience in driving booth traffic, pre and post marketing campaigns, partner marketing, consistent corporate and product messaging, and sponsorship opportunities.
Results: customized e-newsletters to attendees (pre and post show), joint marketing with other partners/exhibitors to drive booth, major sponsorship event at North Carolina Motor Speedway, gala event at Vancouver Art Gallery, and messaging document complete with product and corporate positioning.
- Experience in attending and managing over 90 trade shows/ conferences in high technology and wireless industry shows. (see lists below of major shows attended)
Results: a seasoned professional who knows the ins and outs of trade shows/conferences.
Major shows attended include:
- CES (2002 to 2003) – largest consumer gadget show held yearly in Las Vegas
- Comdex (1997 to 2002) – largest IT event held yearly in Las Vegas; over 80K attendees
- CTIA Wireless (1997 to 2004) – largest wireless conference in the US
- GSM World Congress (2001 to 2003) – largest international 3GSM conference, held yearly in Cannes, France
- International Association of Chief of Police Conference (1997 to 2003) – the main public safety conference held yearly in the US
- PC Expo (1998 to 2002) – biggest computer event held yearly in New York
- UTC (2003) – biggest international telecommunications event held every four years in Geneva, Switzerland.
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Experience Matters!
Working with world class partners has given us a wealth of experience that we pass onto our clients.
Premier partners that we have experience in working with include:
Microsoft, HP, Toshiba, Verizon Wireless, SPRINT PCS, AT&T Wireless, Panasonic, QUALCOMM, Intel and VODAFONE
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Results Matter!
Read All About It! Our work has garnered ink in leading media outlets. They include CNET, Toronto Star, Globe and Mail, FInancial Post, New York Times, ABC News, ROB TV, San Francisco Examiner, Vancouver Sun, Wired Magazine and Business Week.
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Let the Show Begin!
Our experience in working with world class partners to stage premier events helps our customers get the leading edge when it comes to event management. Events we've held at include: North Carolina Motor Speedway, Vancouver Art Gallery, CES, Comdex, PC Expo, UTC (largest wireless event held every 4 years in Geneva), DEMO Conferences.
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